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Away: Scaling a DTC Travel Brand
Avery, Jill; Fuller, Joseph B.Case HBS-520051-EMarketingAway, a direct-to-consumer, digital native e-commerce seller of travel luggage, is debating how to invest its latest round of venture funding. How quickly could and should Away scale and what were the most promising growth trajectories to maximize its potential? Three decisions face the founders. Should Away continue to invest in driving growth in suitcases and other travel bags or was it time to begin to expand into other adjacent travel categor...Starting at €8.20
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ING and Global Financial Integration (B)
David W. Conklin; Danielle CadieuxCase IVEY-9B08M027-EStrategyGlobal financial markets had changed dramatically in the decade following the ING (A) case, product # 9A99M022. This (B) case points to the nature of these changes, creating an opportunity for students to discuss them. Meanwhile, ING had also altered its global strategy, eliminating its attempts to create a global investment bank, and focusing its activities on specific financial sectors, each of which reported directly to head office. This new s...Starting at €5.74
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Wellthy: The Economics of Caring
Trelstad, Brian; Fuller, Joseph B.Case HBS-320028-EKnowledge and CommunicationIn 2014, Lindsay Jurist-Rosner (MBA '09) founded Wellthy, a B2C business that coordinates care for working professionals seeking help to support loved ones with chronic diseases or aging parents. With personal experience as a young professional providing care for her mother, Jurist-Rosner spotted an opportunity, given the long-term demographic trends in the United States. As she raised capital, built out a technology platform and recruited a team...Starting at €8.20
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Mexico’s Economy, 2009 (Spanish version)
David W. Conklin; Danielle CadieuxCase IVEY-9B08MS84StrategyMéxico tenía una historia de crisis financieras repetidas, con la alta inflación llevando a los déficits por cuenta corriente con las aportaciones de capitales volátiles, culminando en devaluaciones significativas. Las preocupaciones persistieron que este patrón pudo repetirse en el futuro. En los años antes del año 80, el gobierno de México había puesto una economía en el lugar del comando y del control con un arsenal extenso de las regulaciones...Starting at €8.20
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Terrapin Laboratory
Hamermesh, Richard G.; Fuller, Joseph B.Case HBS-315098-EDescribes the formation and rapid growth of a drug testing company. The company needs to decide whether to enter the painkiller testing market, in addition to growing its drug treatment center business. The associated teaching materials provide students the opportunity to weigh the attractiveness of alternative mechanisms for financing the company's expansion.Starting at €8.20
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Zensar Technologies Ltd, Teaching Note
Fuller, Joseph B.Teaching Note HBS-319049-EStrategyTeaching note for case 318051.Starting at €0.00
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HourlyNerd
Avery, Jill; Fuller, Joseph B.Case HBS-316134-EEntrepreneurshipHourlyNerd, a two-sided marketplace platform for matching freelance consultants with small companies looking for help, struggles to define a growth plan for the future. The company, started as a class project in HBS' FIELD 3 course, is assessing three growth paths: shifting their target from small and medium sized businesses to enterprise customers, expanding into new verticals to become the Amazon of freelance labor, and transforming its busines...Starting at €8.20
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Canada's Economy 2012
David W. Conklin; Danielle CadieuxCase IVEY-9B09M008-EStrategyThis case points to the challenges that Canada faces in regards to its ongoing productivity gap with the United States and its ongoing failure in regard to international competitiveness. This case also discusses the regional differences within Canada in regard to international competitiveness. This case also discusses the regional differences within Canada in regard to economic structure and public policy issues. Finally, the case indicates a ser...Starting at €8.20
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Braintrust: The Blockchain-Powered Talent Network
Stanton, Christopher; Fuller, Joseph B.; Gonzalez, GeorgeCase HBS-821086-EEntrepreneurshipA San Francisco startup seeks to disrupt the freelancing industry through its user-owned talent network powered by the cryptocurrency, BTRUST.Starting at €8.20
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La-Z-Boy (A)
Fuller, Joseph B.; Kindred, NatalieCase HBS-317034-EStrategyKurt Darrow, CEO of La-Z-Boy furniture, must decide whether to continue an overhaul of the company's strategy in the face of a collapse in demand during the great recession. Having pared back La-Z-Boy's portfolio of brands and manufacturing network, he intends to reposition the company as a branded retailer of furniture and home fashions. Just management is poised to implement a new strategy that involves a heavy investment in brand advertising, ...Starting at €8.20