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SAP: Branding in the Digital Age
Narayandas, Das; Migdal, AmramCase HBS-518058-EMarketingBy 2017, digital, social, and mobile technologies were rapidly changing the way many of SAP's traditional customers did business over the last decade. In response to this trend, SAP had acquired companies with capabilities in e-commerce, human capital, workforce management, travel and expense management, and other areas. No longer able to rely on a single contact point through customers' IT departments, SAP's salesforce now had to target a variet...Starting at €8.20
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uberPOOL
Iansiti, Marco; Toffel, Michael W.; Migdal, AmramCase HBS-617009-EService and Operations ManagementThis case describes Uber's uberPOOL service, which let multiple Uber users who were headed in the same direction share a ride and pay substantially lower fares.Starting at €8.20
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WaterEquity: Alternative Investment - Teaching Note
Weina Zhang; Ben Gossin Charoenwong; Yuxin ZhuoTeaching Note IVEY-8B20N016-EFinanceTeaching note for product 9B20N016.Starting at €0.00
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Pricing PatientPing
Cespedes, Frank V.; Kelley, Julia; Migdal, AmramCase HBS-818017-EIn 2017, Jay Desai, the CEO of Boston-based health care technology company PatientPing, had to consider a number of interrelated pricing challenges. Founded in late 2013, PatientPing sold a software platform that allowed health care providers to receive real-time notifications ("Pings") when one of their patients was admitted to or discharged from a health care facility. Pings allowed providers to coordinate with one another to reduce costs and e...Starting at €8.20
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Kimly Limited: Initial Public Offering
Ruth S.K. Tan; Zsuzsa R. Huszar; Weina Zhang; Ling YueExercise IVEY-9B18N026-EFinanceOn March 8, 2017, Singapore-based food outlet operator Kimly Limited (Kimly) announced its intention to go for an initial public offering (IPO). Through this IPO, it aimed to raise SG$43.5 million. Altogether, 173.8 million new shares would be issued at SStarting at €8.20
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New Director Dilemmas - Family Affairs
Fubini, David G.; Srinivasan, Suraj; Migdal, AmramCase HBS-120103-EThis case focuses on a new director who is must help resolve a disagreement between two generations of leaders in a family business. The case raises questions of the proper role and approach for a director trying to manage a legitimate disagreement between shareholders with different time horizons and specific interests. This case is part of a series of vignettes that capture different dilemmas faced by directors as they join boards of companies ...Starting at €8.20
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Kimly Limited: Initial Public Offering - Teaching Note
Ruth S.K. Tan; Zsuzsa R. Huszar; Weina Zhang; Ling YueTeaching Note IVEY-8B18N026-EFinanceTeaching note for product 9B18N026.Starting at €0.00
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New Director Dilemmas - Sharing Expertise
Fubini, David G.; Srinivasan, Suraj; Migdal, AmramCase HBS-120101-EThis case focuses on a new director who was invited to the board specifically due to her expertise in a technical area. The case allows for discussion of the board director's appropriate role: to advise and direct management, or to ask thoughtful questions about proposed approaches and outline the inherent risks in recommended approaches so that management can "own" the issue and the solutions. This case is part of a series of vignettes that capt...Starting at €8.20
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Mondel z International
Bell, David; Herman, Kerry; Migdal, AmramCase HBS-518051-EMarketing"Mondel z International" is a packaged foods company competing primarily in "snacks" around the globe. The case describes how and why the Kraft Inc. CEO, and later Mondelez CEO, Irene Rosenfeld, created Mondelez, and how she positioned it as a growth company at a time when many packaged food companies were suffering declines. The case also discusses trends in the snack food business and invites readers to suggest how the company's new CEO should...Starting at €8.20
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Tough Choices at the G mez Lobster Cooperative
Henderson, Rebecca M.; Migdal, AmramCase HBS-315105-EThis case is designed to be used with HBS Note: Industry Self-Regulation: Sustaining the Commons in the 21st Century, HBS No. 315-074.Starting at €8.20