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The Alibaba Group and Online to Offline (O2O) Sales
Neil Bendle; Xin (Shane) Wang; Xiaoqian (Vivian) ChenCase IVEY-9B15A035-EMarketing, StrategyIn the fall of 2014, the Alibaba Group, an e-commerce company that operates domestic and international marketplaces and provides Internet-based services from its headquarters in Hangzhou, China, startled the world with its record-breaking initial public offering on the New York Stock Exchange. The company’s business plan differs from other major Internet companies such as Amazon and eBay by its strategies that are tailored to the particular circu...Starting at €8.20
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Nest Wealth Asset Management Inc. - Teaching Note
Chuck Grace; Andrew SartaTeaching Note IVEY-8B17M114-EStrategyTeaching Note for product 9B17M114.Starting at €0.00
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Analyzing the Success of “Retailers”
Neil Bendle; Xin (Shane) WangExercise IVEY-9B15A045-EMarketingKelsey, a newly minted MBA hired by a firm that provides analysis of companies, has been given a task to present an assessment of six very different firms described by her manager as “retailers.” She has been given the performance details of these companies and is expected to quickly analyze the metrics related to the firms’ performance, such as return on assets, inventory turns and staff productivity. Her manager also wants her to assess and com...Starting at €8.20
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Duckworth Asset Management Inc.
Chuck GraceCase IVEY-9B09N021-EFinanceIn October 2008, the manager of client services at Duckworth Asset Management Inc. (Duckworth), an investment firm headquartered in St. John's, Newfoundland, was preparing for a briefing with Duckworth's vice-president of investments. The vice-president had been fielding several phone calls in the past few weeks, all from clients concerned about the significant drop in global financial markets. Since its June 2008 peak, Canada's S&P/TSX had dropp...Starting at €8.20
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Snap Inc.: Becoming a “Camera Company” - Teaching Note
Neil Bendle; Ken MarkTeaching Note IVEY-8B19A023-EMarketingTeaching note for product 9B19A023.Starting at €0.00
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BEworks: Experimentation in Business
Neil Bendle; Katie ChenCase IVEY-9B17A053-EMarketingIn 2016, a luxury cosmetic company approached BEworks Inc. (BEworks), a management consulting firm based in Toronto, Ontario, to gain a better understanding of its customers in an effort to develop better-tailored communications. BEworks was the world’s first management consulting firm to specialize in solutions for real-world challenges by applying behavioural economics—an emerging field that sought to understand human behaviour in the context o...Starting at €8.20
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Powershares Exchange-Traded Funds
Chuck Grace; Samir Haji RemtullaCase IVEY-9B10N020-EFinanceIn early January, 2009 the president of Invesco Trimark Ltd. (Invesco Trimark) was optimistic about the year ahead, particularly when compared to the perfect storm of 2008. That year saw global investment markets in turmoil, and Invesco Trimark's mutual fund assets had plummeted to almost half its value. The president and his team had spent nearly a year working and re-working a new product launch and by 2009 thought they had developed a unique a...Starting at €8.20
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Freedom's Hedge
Chuck GraceCase IVEY-9B09N019-EFinanceIn September 2007, the marketing manager for London Life Insurance Company's (London Life) Freedom Funds was preoccupied by thoughts of his upcoming meeting with London Life's vice-president of Marketing, Individual Retirement and Investment Services. The vice-president was concerned with the past summer's appreciation of the Canadian dollar versus the U.S. dollar. Since March of 2007, the Canadian dollar had appreciated over 10 per cent against ...Starting at €8.20
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Survival of the Best Fitted
Mark B. Vandenbosch; Neil Bendle; Ranjan BanerjeeArticle IVEY-9B19TB02-EStrategyTo avoid extinction in the Age of Disruption, managers need to know that many evolutionary concepts are misapplied when used to illuminate business strategyStarting at €8.20
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The 2012 Republican Presidential Primaries
Neil BendleCase IVEY-9B13A003-EMarketingThe U.S. presidential primary elections represent an especially challenging decision context. The four candidates in the 2012 Florida Republican primary, Rick Santorum, Newt Gingrich, Ron Paul and Mitt Romney, all have strengths and weakness in the eyes of a Republican primary voter. In this case, these qualities are illustrated by the candidates’ statements and their reported actions during the campaign. The Republican primary voter must use the...Starting at €8.20