This website uses technical, customisation and analytical cookies, both first-party and third-party, to anonymously facilitate browsing and analyse statistics on use of the website. Learn more
Search results
-
E. T. Phone Home, Inc: Pronosticando la Demanda de un Negocio
Cady, John F.; Cespedes, Frank V.Case HBS-514S11MarketingDescribe un procedimiento para la demanda del mercado de predicción para una tecnología emergente - radio celular. El estudiante debe evaluar críticamente el modelo de demanda y las estimaciones del mercado, y modificarlos según sea apropiado con el fin de desarrollar un plan de marketing y el presupuesto.Starting at €8.20
-
-
Tweetledee Tweetledumb
Thomas WatsonArticle IVEY-9B17TA02-EStrategyWhen it comes to the threat posed by Donald Trump’s Twitter feed, the real problem is how businesses are being told to react.Starting at €8.20
-
Mobilizing Character
Thomas WatsonArticle IVEY-W28146-ELeadership and People ManagementUkrainian president Volodymyr Zelensky is a skilled actor, but that’s not what makes him an invaluable leadership role model for his people and the rest of our troubled world.Starting at €8.20
-
Showpad
Cespedes, Frank V.Case HBS-817006-EStrategyShowpad is a growing startup whose founders are considering changes to spur growth. The options include changes to the product line, to pricing, and to sales management practices.Starting at €8.20
-
Augmedix
Cespedes, Frank V.; Rachlin, Alexandra N.Case HBS-817048-EEntrepreneurshipIn April 2015, Ian Shakil and Pelu Tran, co-founders of Augmedix, are discussing how to grow their emerging health care startup. The company's sole product, also called Augmedix, streams video of doctor-patient interactions to remote medical scribes, thus freeing doctors from the burden of having to manually input information into an electronic medical record (EMR) and giving them additional time to focus on patients. Shakil and Tran had grown th...Starting at €8.20
-
Fighting Shareholder Populism
Thomas WatsonArticle IVEY-9B19TE01-ELeadership and People ManagementThanks to the spread of populism, corporate directors and managers need to get ready to rumble like never before as weak oversight enables activist investors to manipulate emotions during digital-age proxy fights.Starting at €8.20
-
Intuit
Cespedes, Frank V.Case HBS-810018-EEntrepreneurshipThis case study provides an overview of Intuit's growth and, in particular, the sales and service initiatives that historically fueled the company's growth from start-up to a corporation. It also outlines certain processes and cultural values, as well as specific employee and leadership behaviors, that provided the foundation for those initiatives.Starting at €8.20
-
Cumplo.com
Cespedes, Frank V.; Miguel, Maria Fernanda; Urdapilleta, LauraCase HBS-818039-EMarketingIn August 2017, Cumplo's Founder Shea and CEO Kirberg meet to discuss growth and strategy issues faced by this Chilean fintech startup. What sales and marketing strategy will best foster the compny's growth? Are changes needed in the product lineup? How and when should Cumplo begin to expand beyond Chile, to other countries in Latin America? The company raised $1.4 million in its first three years, mainly from individual investors, and then issue...Starting at €8.20
-
Showpad, Teaching Note
Cespedes, Frank V.Teaching Note HBS-817121-EStrategyTeaching note for case 817006.Starting at €0.00