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Should Corporate Profits Be Taxed (A)
Weinzierl, Matthew C.; Flanagan, KatrinaCase HBS-714033-EEconomicsTaxing corporations is popular, but why? Corporations do not bear the burden of taxes, people do, and the incidence of the corporate income tax burden is likely to be far different from what many of its supporters assume. Instructors may also obtain a Teaching Note, written by this case's author, that provides suggestions for using this case effectively in the classroom.Starting at €8.20
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Even NAFTA Tweaks Could Be Costly
Thomas WatsonArticle IVEY-9B17TA04-EStrategyResearch shows any thickening of U.S. borders threatens prosperity across the integrated North American economy.Starting at €8.20
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Why Mining Product Reviews Should Be on Retailers' Radar
Thomas WatsonArticle IVEY-9B15TC03-EMarketingMany early adopters of data mining wasted millions of dollars due to the significant amounts of dirty data contained in IT systems and the length of time required to build data warehouses. But the potential payoff of data mining has soared along with the growth of digital data. Today, thanks to the massive amounts of user-generated content online, firms do not need to build a data warehouse to benefit from data mining. Mining social media sites f...Starting at €8.20
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Should Corporate Profits be Taxed, Teaching Note
Weinzierl, Matthew C.Teaching Note HBS-715052-EEconomicsTeaching note for case 714033.Starting at €0.00
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The BGIE Twenty (2021 version)
Cavallo, Alberto F.; Fabbe, Kristin E.; Fibiger, Mattias E.; Friedman, Jeremy; Hussam, Reshmaan N.; Pons, Vincent; Weinzierl, Matthew C.Case HBS-718032-EEconomicsUnlike traditional market segmentations that are based on a correlation of product sales or service with the attributes of the purchaser (such as age, gender, income level, and education level), jobs-based segmentation seeks to understand the causal roots of purchase-when a buyer needs to "hire" a product or service to get a "job" done. This note details the thought process and the methodology behind a jobs-based segmentation and provides numerou...Starting at €8.20
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Donglegate: Candour Through Social Media
Charlice Hurst; Karen MacMillan; Thomas WatsonCase IVEY-9B14C017-ELeadership and People ManagementIn 2013, controversy arose over the actions of Adria Richards, a developer-evangelist, in response to remarks she overheard being made by two male attendees at a technology conference. After she reported what she believed to be sexist remarks by posting a photo of the men and a comment on Twitter, the two men were asked to leave the conference session and one was soon fired. A firestorm ensued during which Richards' actions were subjected to scru...Starting at €8.20
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Planetary Resources Inc., Property Rights, and the Regulation of the Space Economy
Weinzierl, Matthew C.; Acocella, AngelaCase HBS-717053-EEconomicsPlanetary Resources, Inc. (PRI) had a bold, some said crazy, vision: to mine asteroids. One might have assumed that developing the right technology would be the greatest challenge facing PRI. But even if the fledgling company could develop and deploy the sophisticated imaging, prospecting, and communication capabilities required for mining asteroids, two additional obstacles meant success was not guaranteed. First, uncertainty remained over wheth...Starting at €8.20
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Trumpeting Fair Debate
Thomas WatsonArticle IVEY-9B17TA03-EStrategyIt takes more than keeping promises to be a good role model as a national leader.Starting at €8.20
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Tweetledee Tweetledumb
Thomas WatsonArticle IVEY-9B17TA02-EStrategyWhen it comes to the threat posed by Donald Trump’s Twitter feed, the real problem is how businesses are being told to react.Starting at €8.20
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SpaceX, Economies of Scale, and a Revolution in Space Access
Weinzierl, Matthew C.; Lucas, Kylie; Sarang, MehakCase HBS-720027-EEconomicsFrom the time he transformed the world of online banking, Elon Musk had established himself as a bold innovator eager to challenge the status quo in hopes of, as he put it, advancing human society. After selling X.com to PayPal in 2002, he founded a series of start-ups in pursuit of that dream, starting with Space Exploration Technologies (SpaceX). Hoping to "make human life multiplanetary", Musk aimed to establish the first Mars civilization, bu...Starting at €8.20