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Even NAFTA Tweaks Could Be Costly
Thomas WatsonArticle IVEY-9B17TA04-EStrategyResearch shows any thickening of U.S. borders threatens prosperity across the integrated North American economy.Starting at €8.20
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Why Mining Product Reviews Should Be on Retailers' Radar
Thomas WatsonArticle IVEY-9B15TC03-EMarketingMany early adopters of data mining wasted millions of dollars due to the significant amounts of dirty data contained in IT systems and the length of time required to build data warehouses. But the potential payoff of data mining has soared along with the growth of digital data. Today, thanks to the massive amounts of user-generated content online, firms do not need to build a data warehouse to benefit from data mining. Mining social media sites f...Starting at €8.20
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Donglegate: Candour Through Social Media
Charlice Hurst; Karen MacMillan; Thomas WatsonCase IVEY-9B14C017-ELeadership and People ManagementIn 2013, controversy arose over the actions of Adria Richards, a developer-evangelist, in response to remarks she overheard being made by two male attendees at a technology conference. After she reported what she believed to be sexist remarks by posting a photo of the men and a comment on Twitter, the two men were asked to leave the conference session and one was soon fired. A firestorm ensued during which Richards' actions were subjected to scru...Starting at €8.20
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Patanjali: Swadeshi Jeans or Foreign Shores
Rod E. White; Hari Bapuji; Marissa SanwaldCase IVEY-9B17M079-EEntrepreneurship, StrategyOver the past five years, Patanjali Ayurved Ltd. (Patanjali) had emerged as a major player in India's fast-moving consumer goods industry. Building on the capabilities of its two founders, the company had differentiated its products with a unique mix of Indian nationalism, yoga spiritualism, and natural/Ayurvedic ingredients. In combination with its low-price and low-cost position, this strategy had challenged the incumbent multinational and conv...Starting at €8.20
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Trumpeting Fair Debate
Thomas WatsonArticle IVEY-9B17TA03-EStrategyIt takes more than keeping promises to be a good role model as a national leader.Starting at €8.20
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Qantas: Which Route Out of the Turbulence
Nitin Pangarkar; Hari Bapuji; Braden LoaderCase IVEY-9B11M068-EStrategyIn May 2011, Alan Joyce, chief executive officer of Qantas Group, needed to think about the future strategy of the airline group. Over the past few years, it had launched a number of strategic initiatives to defend its current position and penetrate new markets and segments. Qantas had discontinued its first-class service on many flights, opting to bolster its business-class service instead. Its forays into the budget travel segment through Jetst...Starting at €8.20
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SNC-Lavalin and the Corruption of Public Discourse
Thomas WatsonArticle IVEY-9B19TB04-EService and Operations ManagementCanada’s fintech ecosystem may be dominated by young entrepreneurs, but they haven’t disrupted the value of old-school industry experienceStarting at €8.20
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Tweetledee Tweetledumb
Thomas WatsonArticle IVEY-9B17TA02-EStrategyWhen it comes to the threat posed by Donald Trump’s Twitter feed, the real problem is how businesses are being told to react.Starting at €8.20
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Recognizing Jane Philpott’s Ongoing Contribution to Canada
Thomas Watson; Gerard SeijtsArticle IVEY-9B19TF04-EStrategyThe resignation of The Honourable Jane Philpott is literally a case study on what it takes to be an authentic leader in politics and business.Starting at €8.20
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Enough. It’s Time to Hire (and Develop) Better Judgment
Gerard Seijts; Thomas WatsonArticle IVEY-9B21TB02-ELeadership and People ManagementWith scandals emerging everywhere, from McKinsey to Rideau Hall, it’s not hard to wonder if decent leadership even exists, but it doesn’t have to be this way.Starting at €8.20