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Glenmark Generics Inc.: Launch @ Risk
Peter C. Bell; Ramasastry ChandrasekharCase IVEY-9B15E010-ECorporate Governance, StrategyThe U.S.-based executive vice-president (EVP) of Glenmark Generics Inc., the subsidiary of an Indian generic manufacturer, is weighing his options on whether or not to proceed with what is known as a Launch @ Risk in the U.S. market. Defined as a “risk taken by a generic company when it puts a product on the market before resolving outstanding patent lawsuits against it,” Launch @ Risk is a widely acknowledged route to gain an entry into the worl...Starting at €8.20
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Decommissioning the Pickering Nuclear Generating Station: 2024 or 2054
Peter C. Bell; Ken MarkCase IVEY-9B18M180-EStrategyIn 2017, a strategic analyst with the Ontario Ministry of Energy, was asked to evaluate the potential for decommissioning the Ontario Power Generation's Pickering Nuclear Generating Station (Pickering) in Pickering, Ontario, at the scheduled end of the plStarting at €8.20
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Intel Asia-Pacific: The Catch & Win Campaign
Peter C. Bell; John Lyons; Peter Dingle; Ash SupersadCase IVEY-9B13E023-ECorporate Governance, StrategyThe head of Data Marketing Analytics and Mobile for Intel Asia-Pacific was reviewing the proposed media plan for the Catch & Win 2.0 campaign. The media purchase needed to be finalized quickly in order to be included in the current quarter’s budget, but he could not help feeling that the proposed spend across the markets and advertising types could be used more effectively. He thought that the key was to use the company’s own experience and data ...Starting at €8.20
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Sinofert Holdings Limited: Urea Distribution Planning
Peter C. Bell; Mehmet A. Begen; Duan Changshan; Fiona Yiu; Jeremy ChengCase IVEY-9B13E027-ECorporate Governance, StrategySinofert Holdings Limited, the largest comprehensive fertilizer enterprise in China, is trying to improve the profitability of its urea business. The company has invested a great deal of time and money but still reported losses in 2007 and 2009 and only a small profit in 2008. Sinofert both manufactures urea and purchases it from external suppliers, as well as distributing it to the provinces. Manufacturing costs, transportation costs, market pri...Starting at €8.20
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Decommissioning the Pickering Nuclear Generating Station: 2024 or 2054 - Teaching Note
Peter C. Bell; Ken MarkTeaching Note IVEY-8B18M180-EStrategyTeaching Note for product 9B18M180.Starting at €0.00