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Attryb: Artificial Intelligence–Driven Website Personalization for Online Sellers
Sandip Mukhopadhyay; Bikramjit RishiCase IVEY-W36239-EInformation Technologies, MarketingAmid rising online content, modern consumers want a personalized online shopping experience and to be presented with products, services, and deals that are relevant and specific to them. Anil Bains launched Attryb to create a hyper-personalization stack to deliver a meaningful experience to each website user. Using artificial intelligence, machine learning, and statistical models, Attryb’s predictive intelligence model could assess thousands of c...Starting at €8.20
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Kaupthing Bank hf Acquires Singer & Friedlander Group plc (Spanish version)
Murray J. Bryant; Ken MarkCase IVEY-9B07BS13Accounting and Control, Entrepreneurship, StrategyThe managing director of investment banking for Kaupthing Bank hf (Kaupthing) was considering what he would need to do if he accepted a new appointment as chief executive officer of Kaupthing's latest acquisition, U.K.-based investment bank Singer & Friedlander Group plc (Singer). He would have to deal with the fact that the two merging companies had very different cultures, the possibility that some employees may leave as a result of the change ...Starting at €8.20
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Kaupthing Bank hf Acquires Singer & Friedlander Group plc
Murray J. Bryant; Ken MarkCase IVEY-9B07B013-EAccounting and Control, Entrepreneurship, StrategyThe managing director of investment banking for Kaupthing Bank hf (Kaupthing) was considering what he would need to do if he accepted a new appointment as chief executive officer of Kaupthing's latest acquisition, U.K.-based investment bank Singer & Friedlander Group plc (Singer). He would have to deal with the fact that the two merging companies had very different cultures, the possibility that some employees may leave as a result of the change ...Starting at €8.20
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Mahindra Satyam - Restoring Corporate Governance
Murray J. Bryant; Ramasastry ChandrasekharCase IVEY-9B10M086-EStrategyVarious mergers and acquisitions in the Indian information technology (IT) sector had resulted in the newly formed Mahindra Satyam (Mahindra) and the recently appointed chief compliance officer (CCO) was to develop a corporate governance structure that would address and repair previous mismanagement of the company. The CCO also functioned as the chief operating officer (COO) with profit centre responsibility for business verticals. His largest ta...Starting at €8.20
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Royal Group Technologies
Murray J. Bryant; Ken MarkCase IVEY-9B11M008-EStrategyThe Royal Group Technologies case provides information on insider trading and other allegations faced by the former executive officer and the company’s management team. The executive officer founded the firm after immigrating to Canada from Italy, and built it up into a large conglomerate by the 1990s. However, by the early 2000s, stakeholders were starting to question some of management’s practices, including awarding themselves high levels of c...Starting at €8.20
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Deloitte: on Livent Inc.
Murray J. Bryant; Ken MarkCase IVEY-9B08B006-EAccounting and ControlIn December 1997, an audit partner at Deloitte was required to render an opinion on five separate but related issues arising out of an on-going working relationship with Livent, a Canadian live entertainment firm. Each issue could be treated in multiple ways, and there seemed to be no immediate clear-cut resolution to each. Issues included: assessing impacts of side agreements between Livent and a real-estate development firm; appropriateness of ...Starting at €8.20
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Þorvaldur Danielsson: At a Crossroads as a Social Entrepreneur
Murray J. Bryant; Throstur Olaf SigurjonssonCase IVEY-9B20M077-EEntrepreneurship, StrategyIn late 2018, a social entrepreneur in Iceland realized he needed to make changes to his enterprise working with socially-isolated children and youth. His operating model was to host bicycle rides with children and youth, and to encourage them to engage fully as young people. Most of these children had not previously engaged in physical activity, and many experienced not only social difficulties, but also physical challenges as a result of being ...Starting at €8.20
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Paytm: Facing a Targeting Dilemma in a Competitive Market
Harvinder Singh; Bikramjit Rishi; Rahul Batra; Rohith K RCase IVEY-W27743-EDecision Analysis, MarketingPaytm was India’s first digital wallet service provider. It revolutionized the country’s digital payments landscape, but it was slow to adopt Unified Payments Interface (UPI) payments. The entry of WhatsApp into the digital payments industry on November 6, 2020 intensified the competition in the UPI segment of the market that Google Pay and PhonePe already dominated by focusing on person-to-person (P2P) transactions. With a strong 400-million use...Starting at €8.20
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Tom Baker Cancer Centre
Murray J. Bryant; Eileen PeplerCase IVEY-9B07M078-EStrategyThe director for the Tom Baker Cancer Centre (TBCC) and vice-president of the Alberta Cancer Board (ACB) took a moment to reflect on the past six months. He had assumed the leadership of the TBCC in December 2006. Alberta Health & Wellness had created an ambitious provincial vision for cancer in which the director would play a key role. The director recognized that it would be difficult to gain buy-in from the different stakeholders because they ...Starting at €8.20
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Ornge: Improving Service Levels
Murray J. Bryant; Ken MarkCase IVEY-9B10M092-EAccounting and Control, StrategyOrnge’s management team is taking a look at its helicopter service contract, which accounts for 42 per cent of its annual costs. The firm is a not-for-profit organization tasked with providing air and ground ambulance services for Ontario, Canada. In the past, Ornge has subcontracted helicopter service to a service provider. But an analysis conducted within Ornge suggests that owning the helicopters might save the firm a lot of money. Any savings...Starting at €8.20