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CNOOC Engages with Canadian Stakeholders - Teaching Note
Klaus MeyerTeaching Note IVEY-8B17M005-EStrategyTeaching note for product 9B17M005.Starting at €0.00
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Bossard AG: Enabling Industry 4.0 Logistics, Worldwide - Teaching Note
Klaus Meyer; Alexandra HanTeaching Note IVEY-8B17M149-EStrategyTeaching note for product 9B17M149.Starting at €0.00
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BMW Mini: Big Decisions Under the Brexit Cloud
Klaus Meyer; Ken MarkCase IVEY-9B19M013-EStrategyIn April 2017, BMW AG (BMW) faced a big decision regarding which plant should receive the mandate to produce the first electric version of BMW’s iconic Mini car. The leadership team of BMW’s UK operations was determined to keep the Mini at its historical home base in the United Kingdom. However, given the uncertainty arising from the United Kingdom’s decision to leave the European Union—a move commonly known as “Brexit” —how would the team be abl...Starting at €8.20
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Bossard AG: Enabling Industry 4.0 Logistics, Worldwide (Spanish Version)
Klaus Meyer; Alexandra HanCase IVEY-9B17MS149StrategyIn 2016, Bossard AG was a leading wholesaler and supply chain service provider for fasteners. Its business model aimed to improve the efficiency of clients’ manufacturing operations by applying Industry 4.0 technologies to integrate the delivery of the highest quality screws, nuts, and bolts with logistics solutions for supply chains, and technical solutions for product designs using fasteners. Bossard’s key selling point was its ability to enhan...Starting at €8.20
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Ethics of Offshoring: Novo Nordisk and Clinical Trials in Emerging Economies
Klaus MeyerCase IVEY-9B09M001-EStrategyThe case outlines the conflicting ethical demands on a Danish pharmaceuticals company, Novo Nordisk, that is operating globally and is aspiring to high standards of corporate social responsibility. A recent report alleges that multinational pharmaceutical companies routinely conduct trials in developing countries under alleged unethical conditions. The company's director reflects on how to respond to a request from a journalist for an interview. ...Starting at €8.20
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EC2CE: Artificial Intelligence in the Agribusiness
Nwelati Artillo, B.; Villafuerte Martín, A.Case IIST-MI-174-E-EMarketingEc2ce is a start-up founded in 2014 by senior executives of multinational companies to focus on a new goal: reducing uncertainty in agricultural production and streamlining the management of the agri-food supply chain using artificial intelligence algorithms. With a turnover of barely 600,000 EUR in 2017, their first year in the market, ec2ce’s founders and managers are considering options to drive growth as quickly as possible, not jeopardizing ...Starting at €8.20
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EC2CE: Artificial Intelligence in the Agribusiness. Teaching Note
Nwelati Artillo, B.; Villafuerte Martín, A.Technical Note IIST-MITN-174-E-EMarketingEc2ce is a start-up founded in 2014 by senior executives of multinational companies to focus on a new goal: reducing uncertainty in agricultural production and streamlining the management of the agri-food supply chain using artificial intelligence algorithms. With a turnover of barely 600,000 EUR in 2017, their first year in the market, ec2ce’s founders and managers are considering options to drive growth as quickly as possible, not jeopardizing ...Starting at €8.20
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El método Lean Startup
Nwelati Artillo, B.Technical Note IIST-DGIN-81Innovation and ChangeLa nota técnica es un documento introductorio al método Lean Startup. Bautizado con este nombre por Eric Ries, este método está siendo empleado por emprendedores y grandes empresas de todo el mundo para sus procesos de innovación. Algunos conceptos que leerás en esta Nota Técnica (Aprendizaje validado, producto mínimo viable, motores de crecimiento…) te harán entender la lógica y simplicidad de Lean Startup para evitar el despilfarro de tiempo....Starting at €8.20
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Eusebio Menéndez. Nota del Instructor
Segovia Smith, P.; Aguirre Berruezo, J.; Nwelati Artillo, B.Teaching Note IIST-FHITN-44Leadership and People ManagementEusebio Menéndez es un ingeniero de telecomunicaciones de 23 años. La empresa en la que trabaja, CTC Banda Ancha (CTC-BA), de nueva creación, pertenece a un grupo empresarial familiar, Compañía de Telecomunicaciones de Cáceres (CTC), que ha tenido un fuerte crecimiento en los últimos años, diversificando en nuevos negocios y en expansión geográfica. Al contratarlo se le explicó que tras dos o tres años de aprendizaje, su tarea sería la dirección ...Starting at €0.00
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Bóreas
Nwelati Artillo, B.Case IIST-DGI-327StrategyBóreas es una empresa que ha sido recientemente adquirida por Henri, un empresario de origen francés, gracias al apoyo de un grupo de inversores. Esta es la tercera empresa que compra. Las dos anteriores las vendió tras un exitoso proceso de crecimiento. A pesar de haber acumulado cerca de diez millones de euros por la venta de sus dos empresas anteriores, perdió todo este patrimonio por problemas personales. A sus 52 años, se enfrenta a la que, ...Starting at €8.20