This website uses technical, customisation and analytical cookies, both first-party and third-party, to anonymously facilitate browsing and analyse statistics on use of the website. Learn more
Search results
-
Wolters Brewery (A): Negotiating Restructuring
Klaus MeyerCase IVEY-9B12M009-EEntrepreneurship, Marketing, StrategyPart (A) of this case series presents the situation of a multinational brewer, InBev, having acquired several breweries in Germany, and wishing to proceed with operational integration and the closure of smaller, less efficient plants. This move triggers resistance not only from the local workforce, but the local community. For InBev, this is a case of corporate restructuring and strategy implementation. Yet for a group of local entrepreneurs, thi...Starting at €8.20
-
Wolters Brewery (B): Traditions for the Future
Klaus MeyerCase IVEY-9B12M010-EEntrepreneurship, Marketing, StrategyThis case is a supplement to Wolters Brewery (A): Negotiating Restructuring. It gives a debriefing of the (A) case. It is also an independent case on small- and medium-sized enterprises facing issues of local brand marketing in an industry increasingly dominated by global players, and of developing exports from scratch.Starting at €5.74
-
CNOOC Engages with Canadian Stakeholders - Teaching Note
Klaus MeyerTeaching Note IVEY-8B17M005-EStrategyTeaching note for product 9B17M005.Starting at €0.00
-
CNOOC Engages with Canadian Stakeholders
Klaus Meyer; Alexandra HanCase IVEY-9B17M005-EStrategyAWARD WINNING CASE - Emerging Chinese Global Competitors Award, 2016 European Foundation for Management Development (EFMD) Case Writing Competition. In 2012, the Chinese state-owned oil corporation China National Offshore Oil Corporation (CNOOC) acquired Nexen, a Canadian oil exploration company, in what was the largest-ever acquisition abroad by a Chinese company. The Chinese economy had become increasingly dependent on imported energy and the a...Starting at €8.20
-
World Health Organization: Facilitating COVID-19 Vaccines for the World - Teaching Note
Klaus Meyer; Michelle (Chau Minh) DoanTeaching Note IVEY-8B21M014-EStrategyTeaching note for product 9B21M014.Starting at €0.00
-
BMW Mini: Big Decisions Under the Brexit Cloud - Teaching Note
Klaus Meyer; Ken MarkTeaching Note IVEY-8B19M013-EStrategyTeaching note for product 9B19M013.Starting at €0.00
-
Bossard AG: Enabling Industry 4.0 Logistics, Worldwide - Teaching Note
Klaus Meyer; Alexandra HanTeaching Note IVEY-8B17M149-EStrategyTeaching note for product 9B17M149.Starting at €0.00
-
Bayer MaterialScience (B): Opportunities for Independence
Klaus MeyerCase IVEY-9B15M110-EStrategyBayer MaterialScience (BMS), a unit of Bayer AG, is a leading provider of polycarbonate, a basic material for plastics facing rapid change in many of its downstream industries. In response to the changes in its client industries, BMS relocated the business unit headquarters for polycarbonate to Shanghai to be closer to customers and other business partners in Asia-Pacific. Case ‘A’ focuses on the laptop industry, where a large number of players i...Starting at €5.74
-
Bayer MaterialScience (A): Opportunities in Global Value Chains
Klaus MeyerCase IVEY-9B15M109-EStrategyBayer MaterialScience, a unit of Bayer AG, was a leading provider of polycarbonate, a basic material for plastics. In response to the changes in its client industries, Bayer MaterialScience relocated the business unit headquarters for polycarbonate to Shanghai in order to be closer to customers and other business partners in the Asia-Pacific. Bayer MaterialScience (A) focuses on the laptop industry, where a large number of players influence the s...Starting at €8.20
-
BMW Mini: Big Decisions Under the Brexit Cloud
Klaus Meyer; Ken MarkCase IVEY-9B19M013-EStrategyIn April 2017, BMW AG (BMW) faced a big decision regarding which plant should receive the mandate to produce the first electric version of BMW’s iconic Mini car. The leadership team of BMW’s UK operations was determined to keep the Mini at its historical home base in the United Kingdom. However, given the uncertainty arising from the United Kingdom’s decision to leave the European Union—a move commonly known as “Brexit” —how would the team be abl...Starting at €8.20