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From Crisis to World Champions: Lessons from German Football - Teaching Note
Holger Ernst; Peter M. Bican; Carsten C. GuderianTeaching Note IVEY-8B17M154-EStrategyTeaching note for product 9B17M154.Starting at €0.00
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From Crisis to World Champions: Lessons from German Football
Holger Ernst; Peter M. Bican; Carsten C. GuderianCase IVEY-9B17M154-EStrategyFor the Deutscher Fussball-Bund e.V. (DFB)—the German Football Association—winning the most prestigious football trophy, the 2014 FIFA World Cup, was the culmination of a long period of suffering, reinventing, and rebuilding. Once the dominating force in world football, the German team had been at rock bottom around the beginning of the millennium. To manage its way out of this crisis and leave competitors behind once again, the DFB had to fundam...Starting at €8.20