This website uses technical, customisation and analytical cookies, both first-party and third-party, to anonymously facilitate browsing and analyse statistics on use of the website. Learn more
Search results
-
The Qingdao International Beer Festival - Teaching Note
Su Liu; Alex Beamish; Hailing LiuTeaching Note IVEY-8B20M081-EStrategyTeaching note for product 9B20M081.Starting at €0.00
-
The Qingdao International Beer Festival
Su Liu; Alex Beamish; Hailing LiuCase IVEY-9B20M081-EStrategyHolding a massive beer festival brought the Chinese city of Qingdao and Tsingtao Beer Co. Ltd., China’s most famous beer brand, direct economic benefits and public awareness. However, through the Qingdao International Beer Festival—a natural advertising opportunity—foreign beers benefited as well. To date, Chinese beer brands held less than half of the high-end Chinese beer market. China levied no tariffs on beer imports, which increased the mark...Starting at €8.20
-
Online Piracy: Jaywalking or Theft
Alex Beamish; Paul W. BeamishCase IVEY-9B09C018-EInformation Technologies, Leadership and People Management, Service and Operations ManagementIn September 2009, Brian Lee purchased a computer game developed by a major company and, like other customers, he was experiencing difficulty running it. The source of the problems was a highly restrictive system of digital rights management (DRM), which, while more or less universally disliked, was causing serious technical problems for a minority of users. Lee began to share his experience on the company's message board and was engaging in a de...Starting at €8.20
-
The Pearl Industry: Is There a Market Opportunity - Teaching Note
Liu Su; Alex Beamish; Paul Beamish; Mila BojicTeaching Note IVEY-8B18M165-EStrategyTeaching note for product 9B18M165.Starting at €0.00
-
From BoysTown to yourtown: Rebranding an Iconic Australian Charity - Teaching Note
Vishal Mehrotra; Alex BeamishTeaching Note IVEY-8B20A083-EMarketingTeaching note for product 9B20A038.Starting at €0.00
-
Shanghai Euclid Printing Machine Co.: Navigating through Layoffs and Closure - Teaching Note
Huiwei Cai; Wansi Chen; Vanessa Hasse; Alex BeamishTeaching Note IVEY-8B19M051-EStrategyTeaching note for product 9B19M051.Starting at €0.00
-
The Pearl Industry: Is There a Market Opportunity
Liu Su; Alex Beamish; Paul Beamish; Mila BojicCase IVEY-9B18M165-EEntrepreneurship, StrategyIn May 2018, a China-born entrepreneur living in Canada was at a seaside market in Qingdao, China, inspecting inexpensive pearls. She wondered whether pearls presented a good market opportunity in the West. At markets in China, she consistently found cultured pearls that would cost far more in Canada. This experience led her to wonder whether or not it was feasible to sell pearls on a wholesale basis in Canada, or perhaps through one of many reta...Starting at €8.20
-
Domino’s Pizza Japan: Fortressing or Market Expansion? - Teaching Note
Paul W. Beamish; Colette Southam; Alex BeamishTeaching Note IVEY-8B21M028-EMarketing, StrategyTeaching note for product 9B21M028.Starting at €0.00
-
Hayco: Moving Manufacturing to the Caribbean, Mexico, or Central America - Teaching Note
Paul W. Beamish; Colette Southam; Alex BeamishTeaching Note IVEY-W33564-EStrategyTeaching note for product #W33563.Starting at €0.00
-
JTD Group in Africa - Teaching Note
Xiaosong Lin; Paul W. Beamish; Alex BeamishTeaching Note IVEY-W28534-EStrategyTeaching note for product W28533.Starting at €0.00