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Abercrombie & Fitch: Is It Unethical To Be Exclusive
Seung Hwan (Mark) Lee; June Cotte; Danae BlanchardCase IVEY-9B14A009-EMarketingThe CEO of clothing manufacturer and retailer Abercrombie and Fitch defends his decision that the company will not offer plus sizes for women, although extra large sizes are available for men, because average- to large-sized female consumers do not fit the company’s target market. This insistence on a standard of female beauty as young, svelte and tall has enraged consumers who have criticized the company, and the CEO in particular, in both the t...Starting at €8.20
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Abercrombie & Fitch: Is It Unethical To Be Exclusive (Spanish version)
Seung Hwan (Mark) Lee; June Cotte; Danae BlanchardCase IVEY-9B14AS009MarketingThe CEO of clothing manufacturer and retailer Abercrombie and Fitch defends his decision that the company will not offer plus sizes for women, although extra large sizes are available for men, because average- to large-sized female consumers do not fit the company’s target market. This insistence on a standard of female beauty as young, svelte and tall has enraged consumers who have criticized the company, and the CEO in particular, in both the t...Starting at €8.20
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La evaluación eficaz de la comunicación hablada: Una lista de control para evaluar el discurso de un orador
Neill, Conor; Mueck, Florian; Leggett, Brian O'ConnorTechnical Note DPON-92Knowledge and Communication, Leadership and People ManagementUna parte importante de la comunicación persuasiva es el desarrollo de una capacidad propia para mejorar continuamente como comunicador. El "feedback" inmediato y específico es necesario para llegar a ser un orador verdaderamente bueno. La evaluación eficaz es un aspecto importante. A medida que usted gana en habilidad para evaluar a los demás, es cada vez más capaz de solicitar "feedback" sobre su propia oratoria.Starting at €8.20
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Imán y martillo: aliados infalibles
Leggett, Brian O'Connor; Neill, ConorArticle ART-1820Knowledge and Communication, Leadership and People ManagementDurante periodos de crisis o desencanto, los líderes carismáticos triunfan porque ofrecen una alternativa a la incertidumbre. Los autores analizan las claves del liderazgo eficaz a partir del estudio de los líderes más destacados de los últimos cincuenta años. Al igual que los políticos, los directivos pueden valerse de los retos que plantea la incertidumbre actual para inspirar a los demás y liderar el cambio. Para lograrlo, necesitan dos herram...Starting at €8.20
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Interviews
Leggett, Brian O'ConnorTechnical Note LN-17-EKnowledge and CommunicationPreparing for an interview - 60 questions.Starting at €8.20
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Informative Presentations
Leggett, Brian O'ConnorTechnical Note LN-37-EKnowledge and CommunicationWhen information is used to accomplish a purpose of sharing, explaining, or instructing, this is normally considered as informative communication. An informative communicator has the purpose of creating mutual understanding with his/her audience of data and facts that are considered accurate and of ideas and concepts that are supported by reasoned argument and facts.Starting at €8.20
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Persuasive Presentations
Leggett, Brian O'ConnorTechnical Note LN-14-EKnowledge and CommunicationStarting at €8.20
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Visual Aids
Leggett, Brian O'ConnorTechnical Note LN-23-EKnowledge and CommunicationStarting at €8.20
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Cross-Cultural Communications
Leggett, Brian O'ConnorTechnical Note LN-18-EKnowledge and CommunicationStarting at €8.20
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Minsearch (A)
Leggett, Brian O'Connor; Watson A.Case L-3-EKnowledge and CommunicationCompany policy and communiation strategy must be clear in the executive's mind before he puts pen to paper.Starting at €8.20