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Embrace (C): Competing with Incumbents
Mridula Anand; Anand Nandkumar; Charles DhanarajCase IVEY-9B13M006-EEntrepreneurship, StrategyAWARD WINNING CASE - Indian Management Issues and Opportunities Award, 2013 European Foundation for Management Development (EFMD) Case Writing Competition. Part C of a four-part series, which also includes 9B13M004, 9B13M005 and 9B13M007.Starting at €5.74
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BikeCo and EngInc: Endless Possibilities (Handout A) - Teaching Note
Vanessa C. Hasse; Maclaren ForrestTeaching Note IVEY-W36164-EStrategyTeaching note for product W36163.Starting at €0.00
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GetYourGuide: Managing a Sudden Shock to Business Growth - Teaching Note
Sabrina Goestl; Vanessa C. HasseTeaching Note IVEY-W32661-EEntrepreneurship, Leadership and People ManagementTeaching note for product W32660.Starting at €0.00
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BikeCo and EngInc: Endless Possibilities (Handout A)
Vanessa C. Hasse; Maclaren ForrestExercise IVEY-W36163-EStrategyThis experiential exercise is designed to teach students how joint ventures can entail inherent tensions that resemble a real-world prisoner’s dilemma. In the context of a (hypothetical) international collaboration in the global bicycle industry, students are put in the position of the parent firms’ decision-makers and must decide between accessing the other’s knowledge versus wanting to acquire (i.e., own) it. Students are thereby incentivized t...Starting at €8.20
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GetYourGuide: Managing a Sudden Shock to Business Growth
Sabrina Goestl; Vanessa C. HasseCase IVEY-W32660-EEntrepreneurship, Leadership and People ManagementIn March 2020, the German online travel experience platform GetYourGuide faced an abrupt drop in revenues in the wake of the COVID-19 pandemic. Prior to the drop, the company had been thriving, grown from a simple idea thought up by a group of friends in a student dormitory into a market-leading company in the travel experience industry with a valuation of over US$1 billion (a “unicorn” start-up) and more than 600 employees across fifteen global ...Starting at €8.20
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Embrace (A): Opportunity Identification
Mridula Anand; Anand Nandkumar; Charles DhanarajCase IVEY-9B13M004-EEntrepreneurship, StrategyAWARD WINNING CASE - Indian Management Issues and Opportunities Award, 2013 European Foundation for Management Development (EFMD) Case Writing Competition.The Embrace case series provides an engaging context to understand social innovation, by taking students through a sequence of critical decisions from opportunity analysis and market feasibility study to formulating a competitive strategy and developing business models for growth. The focus of ...Starting at €8.20
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Embrace (D): Building the Business Model
Mridula Anand; Anand Nandkumar; Charles DhanarajCase IVEY-9B13M007-EEntrepreneurship, StrategyAWARD WINNING CASE - Indian Management Issues and Opportunities Award, 2013 European Foundation for Management Development (EFMD) Case Writing Competition. Part D of a four-part series, which also includes 9B13M004, 9B13M005 and 9B13M006.Starting at €5.74
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Embrace (B): Opportunity Assessment
Mridula Anand; Anand Nandkumar; Charles DhanarajCase IVEY-9B13M005-EEntrepreneurship, StrategyAWARD WINNING CASE - Indian Management Issues and Opportunities Award, 2013 European Foundation for Management Development (EFMD) Case Writing Competition. Part B of a four-part series, which also includes 9B13M004, 9B13M006 and 9B13M007.Starting at €5.74