This website uses technical, customisation and analytical cookies, both first-party and third-party, to anonymously facilitate browsing and analyse statistics on use of the website. Learn more
Search results
-
Evelynn by Nicole Snobelen: The Market Opportunity
Ian Dunn; Jessica WelshCase IVEY-9B20B008-EAccounting and Control, EntrepreneurshipEvelynn by Nicole Snobelen was an e-commerce clothing company based in London, Ontario, and was owned and operated by Nicole Snobelen. Snobelen had just been informed that a retail unit had become available for immediate occupancy at The Market at the WesStarting at €8.20
-
SAP: Branding in the Digital Age
Narayandas, Das; Migdal, AmramCase HBS-518058-EMarketingBy 2017, digital, social, and mobile technologies were rapidly changing the way many of SAP's traditional customers did business over the last decade. In response to this trend, SAP had acquired companies with capabilities in e-commerce, human capital, workforce management, travel and expense management, and other areas. No longer able to rely on a single contact point through customers' IT departments, SAP's salesforce now had to target a variet...Starting at €8.20
-
Shop Thursdays: Post COVID-19 Strategy
Ian Dunn; Holli GreenwaldCase IVEY-9B21B008-EAccounting and ControlIn mid-2020, the co-founder of online and brick-and-mortar womenswear boutique Shop Thursdays in Toronto, was considering how to best position her business for growth when the COVID-19 global pandemic was resolved. The boutique, which had two brick-and-mortar locations in addition to its online presence, provided its customers with the latest and trendiest styles. When the COVID-19 pandemic forced all non-essential business to close their doors, ...Starting at €8.20
-
uberPOOL
Iansiti, Marco; Toffel, Michael W.; Migdal, AmramCase HBS-617009-EService and Operations ManagementThis case describes Uber's uberPOOL service, which let multiple Uber users who were headed in the same direction share a ride and pay substantially lower fares.Starting at €8.20
-
Ferknot
Elizabeth M.A. Grasby; Ian DunnCase IVEY-9B13B007-EAccounting and Control, EntrepreneurshipThe president of a new venture that sells a high-quality men's made-to-measure clothing line is considering opening the company’s first retail store in the downtown core of major city. He wants to grow the business to become the next big luxury fashion brand, and he believes that opening a flagship retail store is a logical step, but he first wants to analyze its financial feasibility and the investments required to pursue this strategy. The anal...Starting at €8.20
-
Pricing PatientPing
Cespedes, Frank V.; Kelley, Julia; Migdal, AmramCase HBS-818017-EIn 2017, Jay Desai, the CEO of Boston-based health care technology company PatientPing, had to consider a number of interrelated pricing challenges. Founded in late 2013, PatientPing sold a software platform that allowed health care providers to receive real-time notifications ("Pings") when one of their patients was admitted to or discharged from a health care facility. Pings allowed providers to coordinate with one another to reduce costs and e...Starting at €8.20
-
Best Financial Services Inc.
Elizabeth M.A. Grasby; Ian DunnCase IVEY-9B09B010-EAccounting and Control, EntrepreneurshipThe founder and sole shareholder of a financial planning company must decide whether to hire a new advisor or purchase a block of business from another financial planner. Students are asked to perform an industry analysis, a corporate size-up and consumer analysis. Students are also required to complete a statement of cash flows, a financial ratio analysis and a differential analysis. Students must design a marketing plan and prepare projected fi...Starting at €8.20
-
Cool Moose Creamery
Elizabeth M.A. Grasby; Ian DunnCase IVEY-9B10B013-EAccounting and Control, EntrepreneurshipThe owner/operator of an ice cream store has an opportunity to expand his product line to include soft-serve ice cream. He needs to analyze the costs and benefits of purchasing either a new or used single-head or triple-head soft-serve ice cream machine. He also wants to continue growing the business and he wonders about the best way of going about it. Students are asked to (1) perform a business size-up; (2) analyze the addition of soft-serve ic...Starting at €8.20
-
Northwest Fitness: An Expansion Opportunity
Ian Dunn; Jessica WelshCase IVEY-9B19B015-EAccounting and Control, EntrepreneurshipIn 2018, the owner of Northwest Fitness, a fitness business in London, Ontario, Canada, was analyzing the business's past year of operations and planning for the future. The company focused on “functional fitness” training to help clients improve aspectsStarting at €8.20
-
Backyard Pub: Inflatable Ideas
Ian Dunn; Jessica WelshCase IVEY-9B18M086-EEntrepreneurship, StrategyIn April 2017, a third year student at Western University was contemplating launching a new business, Backyard Pub. The company would rent inflatable pubs and party supplies to individuals planning outdoor summer gatherings across Southwestern Ontario. ThStarting at €8.20