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Target: Creating a Data-Driven Product Management Organization
Siegel, Robert; Kingbo, DavidCase SGSB-SM308-EStrategyAs retail shopping has changed with the rise of e-commerce, Target Corporate, one of the largest retail stores in the United States, made the strategic decision to invest in developing a core data science and technology team to remain competitive in its physical and online shopping experiences. The company hired a team of technologists who initially worked at enhancing the company’s digital and mobile solutions, but soon began influencing the com...Starting at €8.20
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Target: Creating a Data-Driven Product Management Organization
Siegel, Robert; Kingbo, DavidCase SGSB-SM308 Spanish VersionStrategyAs retail shopping has changed with the rise of e-commerce, Target Corporate, one of the largest retail stores in the United States, made the strategic decision to invest in developing a core data science and technology team to remain competitive in its physical and online shopping experiences. The company hired a team of technologists who initially worked at enhancing the company’s digital and mobile solutions, but soon began influencing the com...Starting at €8.20
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Lex Machina
Siegel, Robert; Beyer, Anne; Bebb, DonnaCase SGSB-E792-EEntrepreneurshipLex Machina, a legal analytics start-up, needed cash to drive its continued growth trajectory, and had an appealing Series B term sheet in hand. Founded initially as a joint public interest project between SLS and Stanford’s computer science department, Lex Machina had spun off to create a language processing software and machine learning platform to glean insights from legal documents, to support decision making at each stage of the litigation p...Starting at €8.20
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Evelynn by Nicole Snobelen: The Market Opportunity
Ian Dunn; Jessica WelshCase IVEY-9B20B008-EAccounting and Control, EntrepreneurshipEvelynn by Nicole Snobelen was an e-commerce clothing company based in London, Ontario, and was owned and operated by Nicole Snobelen. Snobelen had just been informed that a retail unit had become available for immediate occupancy at The Market at the WesStarting at €8.20
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C3 IoT: Enabling Digital Indistrial Transformation
Siegel, Robert; Makinen, JulieCase SGSB-SM307-EStrategyThis case follows Silicon Valley software veteran Thomas Siebel as he launches a new company, C3, in 2009, and steers it through two major pivots - transforming the business from a firm focused on energy conservation to a data management, machine learning, and artificial intelligence platform for large enterprises. The case looks at the multiple business transformations and re-brandings C3 went through and examines the strategic challenges the co...Starting at €8.20
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Majid Al Futtain in 2019: Driving Digital Transformation in a Physical World
Siegel, Robert; Hubbard, NickCase SGSB-SM326-EStrategyMajid Al Futtaim, a retail and entertainment conglomerate based in the United Arab Emirates, undergoes a digital transformation under CEO Alain Bejjani in response to disruption in its four core industries: retail, hospitality, food/beverage and grocery, and entertainment. As a regional leader in these brick-and-mortar industries, Majid Al Futtaim must learn to compete with a variety of digitally native e-commerce, homesharing, food delivery, and...Starting at €8.20
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Shop Thursdays: Post COVID-19 Strategy
Ian Dunn; Holli GreenwaldCase IVEY-9B21B008-EAccounting and ControlIn mid-2020, the co-founder of online and brick-and-mortar womenswear boutique Shop Thursdays in Toronto, was considering how to best position her business for growth when the COVID-19 global pandemic was resolved. The boutique, which had two brick-and-mortar locations in addition to its online presence, provided its customers with the latest and trendiest styles. When the COVID-19 pandemic forced all non-essential business to close their doors, ...Starting at €8.20
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Klöckner: Operations During Transformation
Siegel, Robert; Scott, MitchelCase SGSB-E-721-EEntrepreneurshipThe Eyewitness Surveillance II case tells the story of Rush Arnold and RT McCloy, friends who met while studying at Wharton, who raise a search fund under the name Channelstone Partners. In the fall of 2010, after having spent two-thirds of their search fund capital and reviewed over 200 companies, they came across Eyewitness Surveillance, a company specializing in the use of video technology to protect the assets of car dealerships. Eyewitnes...Starting at €8.20
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Tender
Siegel, Robert; Mansfield, ImogenCase SGSB-E752-EEntrepreneurshipThe Tender case follows the journey of Miles Parker from his early days of joining an equipment financing company as a partner to the company’s founder, through pivoting the company’s product, and working with several different investors including high-net-worth individuals and private equity.Starting at €8.20
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Ferknot
Elizabeth M.A. Grasby; Ian DunnCase IVEY-9B13B007-EAccounting and Control, EntrepreneurshipThe president of a new venture that sells a high-quality men's made-to-measure clothing line is considering opening the company’s first retail store in the downtown core of major city. He wants to grow the business to become the next big luxury fashion brand, and he believes that opening a flagship retail store is a logical step, but he first wants to analyze its financial feasibility and the investments required to pursue this strategy. The anal...Starting at €8.20