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Cricket in India in 2007: Losing Its Way
Vasant Sivaraman; Vamsi KrishnaCase IVEY-9B12M055-EStrategyThis case deals with a dilemma faced by the Board of Control for Cricket in India (BCCI) in 2007. Following the elimination of India from the knock-out phase of the World Cup 2007 championship, the BCCI and team sponsors found themselves at a crossroads. Others were vying with cricket for the advertising budgets of companies, and spectator interest for cricket was on the wane. The vice president of the BCCI had to perform a situation analysis aft...Starting at €8.20
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Indian Premier League: Re-energizing Cricket
Vasant Sivaraman; K.S. UthamCase IVEY-9B12M056-EMarketing, StrategyThis case deals with cricket in India following the 2007 World Cup and leading to the early manifestations of the Indian Premier League’s Twenty20 cricket championship (IPLT20). Following the elimination of India from the knock-out phase of the World Cup 2007 (One Day Cricket) championship, the Board of Control for Cricket in India (BCCI) and team sponsors found themselves at a crossroads. Other sports and entities were competing with cricket for...Starting at €8.20