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Harvest Hands: A Hopeful Future
David Wood; Hayden Woodley; Ben HaddonCase IVEY-W36962-ELeadership and People Management, Service and Operations ManagementJim Collins, executive director of Harvest Hands, was very active in the day-to-day operations of Harvest Hands, but he also bore the responsibility for planning for the future of the registered charity. Jim together with his wife, Jacintha Collins, founded Harvest Hands in 2020 in St. Thomas, Ontario. In less than three years, their charity had distributed over $7.6 million in rescued food to food banks, missions, and over 120 local agencies. An...Starting at €8.20
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Dove Real Beauty Sketches Campaign
Matthew Thomson; Emily Goldberg; Ben Gottlieb; Samantha Landy; Samuel Solomon; Lindsay SittlerCase IVEY-9B14A012-EMarketingThis case discusses the future of the Dove brand and what type of advertising it should use moving forward. The brand has previously launched the Dove Real Beauty Campaign, which focuses on widening the definition of beauty. Students are given the history of the campaign and are asked to assess various options for the Dove brand.Starting at €8.20
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Kalahut: Where is Art and Culture Needed Most
Alexandre Salmon; Nikhil Sant; Talissa Watson; Natalie Shields; Deeksha Neekhra; Aderimike Lala; Matthew ThomsonCase IVEY-9B21A013-EMarketingKalahut: The House of Arts (Kalahut) was an Indian e-commerce site that connected instructors specialized in traditional Indian arts and cultural forms with customers interested in these services. Since its launch in July 2020, it had mainly served customers in India; however, it had also seen modest engagement on social media platforms and its website from individuals outside of the current customer pool. As the COVID-19 pandemic had resulted in...Starting at €8.20
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Bei Capelli (B)
David Wood; V. Joseph CompeauCase IVEY-9B11M088-EAccounting and Control, StrategyThis case is a supplement to Bei Capelli (A).Starting at €5.74
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Digital Extremes Ltd.
David Wood; V. Joseph CompeauCase IVEY-9B11D002-EEntrepreneurship, Service and Operations ManagementIn March 2005, the president of Digital Extremes in London, Ontario, had just received the latest industry data. The new Xbox 360 was a success and the president knew that Digital Extremes would have to add significant resources and fundamentally change its operations in order to focus on the growing console market rather than on PC gaming. However, given only three months before game development would begin for the next new console, the Playstat...Starting at €8.20
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organicKidz: Marketing Strategy
Matthew Thomson; Ken MarkCase IVEY-9B10A023-EEntrepreneurship, MarketingThe founder of organicKidz is trying to create a plan to grow her start-up manufacturing firm. Calgary-based organicKidz is a manufacturer of stainless steel baby bottles and is sold in more than five countries. The founder's challenge is how to convey the superior benefits of her product and manage her retail channels given her limited resources. The setting of the case is at the September 2009 juvenile products tradeshow in the United States wh...Starting at €8.20
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CRP Products
David Wood; Robert KlassenCase IVEY-9B11D015-EAccounting and Control, Entrepreneurship, Finance, Service and Operations ManagementBruce Ballantyne had recently joined C.R.P. Products (CRP), a furniture manufacturer in Stratford, Ontario, to help review the company’s operations and assess what changes were necessary to keep up with demand. Although it was early 2011 and the peak season was still four months away, Ballantyne knew that he would have to determine what equipment was needed over the next three weeks to ensure it was delivered and installed before the peak season....Starting at €8.20
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Bei Capelli (A)
David Wood; V. Joseph CompeauCase IVEY-9B11M087-EAccounting and Control, StrategyIt was early December 2010 and a newly formed team of analysts and consultants at Kristoffer Consulting was preparing to complete its report for Bei Capelli, an Indianapolis-based hair salon catering to middle-class women. The co-owners felt that Bei Capelli had reached capacity at its current location, and wanted to develop a strategy to pursue future growth. Kristoffer Consulting was looking at growth strategies including franchising, new locat...Starting at €8.20
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Bei Capelli (C)
David Wood; V. Joseph CompeauCase IVEY-9B11M089-EAccounting and Control, StrategyThis case is a supplement to Bei Capelli (A).Starting at €5.74
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Pop Shoppe (B)
Matthew Thomson; Kendra HartCase IVEY-9B11A025-EMarketingThis case, a supplement to Pop Shoppe (A), deals with the entrepreneur’s decision point in 2010 on whether to enter the U.S. carbonated soft drinks market.Starting at €5.74