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Motorcowboy: Getting a Foot in the Door (B)
Farris, Paul W.; Maddux, Robert; Harr, Timothy; Gray, Martha; Kanaparthi, Gautam; Shrivastava, Prateek; Weiss, Matthew; Pfeifer, Phillip E.Case DARDEN-M-0815-EMarketingThis continuation of the case about a Google AdWords campaign for Motorcowboy, an online source of custom footwear, recounts the Darden team's revised approach.Starting at €5.74
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Motorcowboy: Getting a Foot in the Door (C)
Farris, Paul W.; Maddux, Robert; Harr, Timothy; Gray, Martha; Kanaparthi, Gautam; Shrivastava, Prateek; Weiss, Matthew; Pfeifer, Phillip E.Case DARDEN-M-0816-EMarketingThis third and final part of the case about a Google AdWords campaign for Motorcowboy, an online source of custom footwear, delineated the Darden team's recommendations for future efforts.Starting at €5.74
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Motorcowboy: Getting a Foot in the Door (A)
Farris, Paul W.; Maddux, Robert; Harr, Timothy; Gray, Martha; Kanaparthi, Gautam; Shrivastava, Prateek; Weiss, Matthew; Pfeifer, Phillip E.Case DARDEN-M-0814-EMarketingAs part of the Google Online Marketing Challenge, a team of Darden students devises an AdWords campaign for Motorcowboy, an online source of custom footwear that caters to segments as varied as motorcycle police, cross-dressers, movie buffs, equestrians, and plus-size individuals. When an initial keyword list yields low traffic, the team must adapt its approach. This three-part case illustrates the segmentation process and the relative merits of ...Starting at €8.20
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Black River Farms - Teaching Note
David M. Currie; Kyle S. MeyerTeaching Note IVEY-8B17B021-EAccounting and ControlTeaching note for product 9B17B021.Starting at €0.00
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Goats: The Green Alternative (A) - Teaching Note
David M. Currie; Kyle S. MeyerTeaching Note IVEY-8B11B018-EEntrepreneurship, Service and Operations ManagementTeaching note for product 9B11B018.Starting at €0.00
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Goats: The Green Alternative (C)
David M. Currie; Kyle S. MeyerCase IVEY-9B15D001-EEntrepreneurship, Service and Operations ManagementThe operator of a dairy farm in Tennessee has begun renting goats for landscaping (see Goats: The Green Alternative (A) 9B11B018). The business proved successful so he considered expanding the operation (see Goats: The Green Alternative (B) 9B11B025). Now, he consults with a statistician to learn how to incorporate uncertainty into the decision about expanding. The case incorporates three types of uncertainty into a spreadsheet analysis of the ex...Starting at €5.74
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Goats: The Green Alternative (A)
David M. Currie; Kyle S. MeyerCase IVEY-9B11B018-EAccounting and Control, Entrepreneurship, Service and Operations Management, StrategyThe owner of a goat herd in Tennessee must decide whether to rent out his herd for a land-clearing project at a nearby resort. Goats are better suited to clearing the land than humans and machines, but the owner has never rented out his goats for such a purpose. The owner must identify costs associated with the project, then determine a price to charge for the service. Since the owner has no prior experience renting out livestock, he must come up...Starting at €8.20
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Black River Farms
David M. Currie; Kyle S. MeyerCase IVEY-9B17B021-EAccounting and Control, EntrepreneurshipIn 2016, the owner of a cow-calf operation must decide what the appropriate weight for cows in their herd is. For decades, the national trend has been for cow weights to increase because they produce larger calves, but evidence indicates that cow weights may have reached the point where the cost of maintaining a larger cow has become greater than the return from producing a larger calf. Analyzing this issue introduces marginal principles from eco...Starting at €8.20
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Goats: The Green Alternative (B)
Kyle S. Meyer; David M. CurrieCase IVEY-9B11B025-EAccounting and Control, Entrepreneurship, FinanceThis case is a supplement to Goats: The Green Alternative (A). The (B) case can be used independently of the (A) case if the professor wishes to focus exclusively on capital budgeting. See also Goats: The Green Alternative (C) 9B15D001.Starting at €5.74