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Huron Farms Dressage
Elizabeth M.A. Grasby; David HouseCase IVEY-9B09N005-EEntrepreneurship, FinanceA retired scientist and her partner want to start a company near London, Ontario, specializing in training horses for dressage competitions. The partners must ascertain whether the $100,000 they plan to invest will be sufficient to cover cash requirements, or whether a loan is required. Neither partner has had any business training, and they are unsure how to prepare proper financial statements. The partners wondered whether any further informati...Starting at €8.20
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Beyond the Bean
Elizabeth M.A. Grasby; David HouseCase IVEY-9B13A006-EEntrepreneurship, MarketingIn 2012, a young entrepreneur is preparing the marketing portion of a business plan to launch a board games café, and he needs to complete the plan within a week so that he can review it with his business partner. The marketing plan must include a recommendation for a target market and detail plans for promotion, pricing and product offering. The partners have budgeted $6,000 for promotion to gain exposure and bring customers into the café.Starting at €8.20