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Netflix: The Public Relations Box Office Flop
Jana Seijts; Paul BigusCase IVEY-9B12M049-ELeadership and People Management, Marketing, StrategyOn the morning of September 19, 2011, the chief executive officer (CEO) of the online movie provider Netflix Incorporated became witness to growing public discontent and media criticism directed at the company. The previous evening, the CEO had announced on the company blog that Netflix would be splitting into two separate entities. With the proposed change, the Netflix DVD-by-mail service would be spun out and renamed Qwikster. The move would le...Starting at €8.20
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Barilla Pasta: A Company In Hot Water
Jana Seijts; Paul BigusCase IVEY-9B13A039-EMarketing, StrategyOn September 26, 2013, the chief executive officer of the world-leading pasta manufacturer, the Barilla Group, was challenged with a precarious situation. A day earlier, during an interview on an Italian radio show, the company chairman made a series of anti-gay remarks when asked why the company did not feature advertisements with gay families. Social media exploded with negative comments and numerous equality themed pictures creatively featurin...Starting at €8.20
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Operation Greenwash Gold : Rio Tinto and the Tainted Medals
Jana Seijts; Benjamin BigioCase IVEY-9B13C011-ELeadership and People Management, StrategyRio Tinto, a major multinational mining company, signed a contract with the London Organizing Committee of the Olympic Games and the International Olympic Committee to supply all the gold, silver and copper for medals to be awarded at the London 2012 Olympic Games. Just three months before the opening ceremonies, a coalition of non-governmental organizations, titled Operation Greenwash Gold, combined with labour unions in Canada, Australia and ar...Starting at €8.20
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Research in Motion: Sincerely, a RIM Employee (A)
Jana Seijts; Paul BigusCase IVEY-9B12C020-ELeadership and People Management, StrategyOn June 30, 2011, Research in Motion (RIM) co-CEOs Jim Balsillie and Mike Lazaridis unexpectedly found themselves facing serious public scrutiny, not from competitors, market analysts, or consumers, but from one of their own senior executives. In an attempt to have their voice heard, an anonymous senior-level RIM employee addressed an open letter to both Balsillie and Lazaridis; however, the letter was sent to the online technology news provider ...Starting at €8.20
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Lac-Megantic Train Derailment: Putting Out the Fires (A)
Jana Seijts; Paul BigusCase IVEY-9B13M135-EStrategyIn the early morning of Saturday, July 6, 2013, the chairman of the Montreal, Maine & Atlantic Railway Limited faced a catastrophic situation when a company train carrying crude oil derailed in the small town of Lac-Mégantic, Quebec, Canada, causing a series of explosions that decimated the downtown core. Emergency crews fought to put out fires and search for survivors; residents were relocated to a local school to escape the noxious fumes, but t...Starting at €8.20
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Michael McCain’s Maple Leaf Foods Tweet - Teaching Note
Gerard Seijts; Stephen R. Foerster; Kersi Antia; Lee Watkiss; Jana SeijtsTeaching Note IVEY-8B20C050-ELeadership and People ManagementTeaching note for product 9B20C050.Starting at €0.00
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A Study in Grey: Lisa LaFlamme’s Dismissal from CTV News - Teaching Note
Gerard Seijts; Jana Seijts; Lindsay HobbsTeaching Note IVEY-W34666-EKnowledge and Communication, Leadership and People ManagementTeaching note for product W34665.Starting at €0.00
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A Study in Grey: Lisa LaFlamme’s Dismissal from CTV News
Gerard Seijts; Jana Seijts; Lindsay HobbsCase IVEY-W34665-EKnowledge and Communication, Leadership and People ManagementLisa LaFlamme was the trusted face of CTV National News. In 2022, she was at the height of her career. It was therefore a shock to her colleagues and viewers when, on August 15, 2022, she posted a video on Twitter to announce that she had been abruptly ousted from CTV by its parent company, Bell Media Inc. (Bell Media). Bell Media was hit with seemingly never-ending waves of negative press, including speculation that sexism and ageism had been th...Starting at €8.20