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Campaña Pepsi-Nacional
Carballeira, Pedro; Donagaray, José LuisCase IEEM-M-1001/99MarketingPespi, desde su introducción en Uruguay ha sido la segunda marca en el mercado detrás de Coca Cola. Todas las acciones llevadas a cabo han sido infructuosas a lo largo de los años, por ello decide buscar una estrategia que apele a lo emocional y a la identificación de marca con el deporte número uno del país y uno de los dos clubes de futbol más importantes del paisPespi, desde su introduccion en Uruguay ha sido la segunda marca en el mercado det...Starting at €8.20
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Pecos Bill - Lanzamiento de un nuevo negocio
Donagaray, José LuisCase IEEM-M-1004/99MarketingUn grupo empresarial lider en el sector de la gastronomía con un fuerte arraigo popular decide segmentar su oferta para atender los nuevos hábitos de consumidores frente a la entrada de cadenas internacionales y franquicias locales de comida rápida.Starting at €8.20
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Apple B
Mary M. Crossan; William T. WatsonCase IVEY-9B12M028-EEntrepreneurship, Leadership and People Management, StrategyThis case is a supplement to Apple A.Starting at €8.20
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Apple B (Spanish version)
Mary M. Crossan; William T. WatsonCase IVEY-9B12MS028Entrepreneurship, Leadership and People Management, StrategyThis case is a supplement to Apple A.Starting at €8.20
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Apple A
Mary M. Crossan; William T. WatsonCase IVEY-9B12M027-EEntrepreneurship, Leadership and People Management, StrategyThe Apple A and B cases provide two different perspectives on the evolution of the computer and electronics firm Apple and are designed to evoke debate about models of strategy, organization, and leadership. The A case presents the story of Apple from a hindsight rational analytic perspective in which students are able to apply a variety of models about strategy, organization, leadership, and innovation. The B case presents a more nuanced, critic...Starting at €8.20
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Apple A (Spanish version)
Mary M. Crossan; William T. WatsonCase IVEY-9B12MS027Entrepreneurship, Leadership and People Management, StrategyThe Apple A and B cases provide two different perspectives on the evolution of the computer and electronics firm Apple and are designed to evoke debate about models of strategy, organization, and leadership. The A case presents the story of Apple from a hindsight rational analytic perspective in which students are able to apply a variety of models about strategy, organization, leadership, and innovation. The B case presents a more nuanced, critic...Starting at €8.20