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B2B Partnerships in the Carbonated Soft Drink Industry
Jyoti Kainth; Kannan TS; Vinayak DraveExercise IVEY-9B17M120-EEntrepreneurship, StrategyIn February 2017, disruption in the carbonated soft drink value chain in the fictional city of Utopia has raised opportunities for prospective entrants to explore new business-to-business (B2B) partnerships at all levels in the value chain. This in-class, action-oriented strategic B2B partnership exercise has been designed to give learners experience in deciphering how B2B partnerships are built. In teams, participants assume the roles of the key...Starting at €8.20