This website uses technical, customisation and analytical cookies, both first-party and third-party, to anonymously facilitate browsing and analyse statistics on use of the website. Learn more
Search results
-
C-Power: Harnessing the Power of the Ocean
Wilcox, Ronald T.Case DARDEN-M-1034-EMarketingDespite the predictability and power of wave energy, by 2022, there was not a single industry-standard technology for converting wave energy to electricity. A new company, C-Power, had developed a product designed to generate levels of power from wave energy that could compete with solar, wind, and fossil-fuel power sources. In 2016, it began a contract with the US government to develop a reliable wave-based power source for deep-sea fiber-optic ...Starting at €8.20
-
J. C. Penney: The "Think Big" Strategy
Farris, Paul W.; Thompson, Sylvie; Wilcox, Ronald T.Case DARDEN-M-0841-EMarketingThis case is used in Darden's required EMBA first-year Marketing course. It can also be used in course modules covering Pricing or Brand Management. In the case. a financial analyst considers a presentation by an investor in J. C. Penney and the implications of the company’s turnaround strategy. This case provides an alternative approach to the market positioning discussion in the two-part case, “J. C. Penney: Reinventing Fair and Square Deals (...Starting at €8.20
-
Parsons Brinckerhoff: The Second Avenue Subway (C)
Wilcox, Ronald T.; Santos, Carlos MichaelCase DARDEN-M-0795-EMarketingCan a company base a major proposal on its good reputation, history with the client, and a perspective that differs from that client’s own? Emphasizing both its engineering capability and 80 years’ experience, Parsons Brinckerhoff spends one year and $1 million preparing a proposal to build a $17 billion subway line. Competition from four equally qualified firms is stiff, but PB is sure its history and top-level Metropolitan Transit Authority con...Starting at €5.74
-
J. C. Penney: Reinventing Fair and Square Deals (A)
Farris, Paul W.; Wilcox, Ronald T.; Thompson, SylvieCase DARDEN-M-0835-EMarketingThe new CEO and the new president of the J. C. Penney Company, Inc. (JCP), invigorate the company with a new pricing strategy based on “Everyday Fair Prices.” Is the initial market reaction an indication of likely success? This first part of a two-part case contextualizes the initiative and provides a means of exploring differentiation in an evolving market.Starting at €8.20
-
Retail Relay (C)
Wilcox, Ronald T.; Venkatesan, RajkumarCase DARDEN-M-0868-EMarketingThis short case serves as an epilogue to the A and B cases. Specializing in local organic meat and produce, Retail Relay has developed a new business model for online grocery shopping and delivery. Relay could tell from its customer-level purchase data that many of its existing customers were purchasing some grocery products from other vendors. Relay therefore developed a heuristic to categorize customers as active or churned. It could then explo...Starting at €5.74
-
J. C. Penney: Reinventing Fair and Square Deals (B)
Farris, Paul W.; Wilcox, Ronald T.; Thompson, SylvieCase DARDEN-M-0836-EMarketingIn this second part of a two-part case, the results of an innovative new pricing strategy for a venerated department store are reviewed and its positioning going forward is explored.Starting at €5.74
-
Dos cartas
Armenta Pico, AlejandroCase IPADE-CIFE 18 C 01 CEn la tercera conversación, la situación de Antonio toma de nuevo una dirección imprevista. Antonio se presenta con dos cartas en la mano, una de su esposa y otra de una de sus hijas. Las cartas suponen una nueva y fuerte sacudida. El caso permite reflexionar sobre las etapas de la vida (rasgos, desafíos y crisis).Starting at €8.20
-
Momento de vacilación
Armenta Pico, AlejandroCase IPADE-CIFE 14 C 01 CLa dedicación excesiva de Vicente al trabajo le lleva a descuidar la relación con Patty, su esposa. El caso recoge una conversación en la que manifiesta que empieza a enamorarse de una compañera de trabajo. Vicente se siente confundido, pues no esperaba que le ocurriera algo semejante. Afirma que prefiere a su esposa, pero que no sabe como terminar la relación con su colega. El caso permite reflexionar sobre el amor humano (etapas, desafíos, cris...Starting at €8.20
-
Detrás de la apariencia
Armenta Pico, AlejandroCase IPADE-CIFE 14 C 06/CBusiness Ethics and Corporate Social ResponsibilityAntonio logra poner en marcha la empresa y, desde el primer momento, los resultados son muy positivos. La crisis financiera global golpea el patrimonio de Gerard y lo afecta profundamente. La nueva empresa se vuelve muy importante para él y le comunica abiertamente a Antonio el deseo de que continúe como director por mucho tiempo. El giro que dio el conflicto entre ellos, y que puso en serio riesgo a la empresa, fue una gran lección para los dos...Starting at €8.20
-
Vértigo
Armenta Pico, AlejandroCase IPADE-CIFE 15 C 05Business Ethics and Corporate Social ResponsibilityEsteban era el director financiero de una empresa trasnacional y accionista principal de una empresa de consultoría en crecimiento. Está casado y tiene tres hijos. Vive en un estado constante de tensión y ansiedad debido a los malabares que tiene que realStarting at €8.20