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Marketing en Internet
Puig, Albert; Rocha e Oliveira, Paulo; García Pont, CarlosTechnical Note MN-370Information Technologies, MarketingEsta nota técnica explica qué es, para qué sirve y cómo hacer marketing en Internet. El número de temas que abarca es amplio, pero se podría dividir en dos partes principales. La primera, más teórica, explicaría que Internet es un medio apropiado para hacer marketing. La segunda se centraría en aspectos más prácticos. Si se quiere hacer marketing en Internet, qué hay que saber. A la hora de mostrar que Internet es un medio adecuado para hacer mar...Starting at €8.20
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Content Marketing: What It Is and How to Do It Well
Gallo, Iñigo; Segarra, Javi; Jiang Wang, ÁngelaTechnical Note MN-407-EMarketingContent marketing has garnered a lot of attention in a very short period of time. More and more B2C and B2B companies are jumping into content marketing and claiming it works for them. However, this also means there is a content overload: it is increasingly harder for any given company to be noticed and generate impact. In this technical note, the authors provide insights on why content marketing is so attractive for marketers, and how your compa...Starting at €8.20
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Content Marketing: What It Is and How to Do It Well (Chinese Version)
Gallo, Iñigo; Segarra, Javi; Jiang Wang, ÁngelaTechnical Note MN-407-ZHMarketingContent marketing has garnered a lot of attention in a very short period of time. More and more B2C and B2B companies are jumping into content marketing and claiming it works for them. However, this also means there is a content overload: it is increasingly harder for any given company to be noticed and generate impact. In this technical note, the authors provide insights on why content marketing is so attractive for marketers, and how your compa...Starting at €8.20
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Marketing de contenidos: qué es y cómo hacerlo bien
Gallo Martinez, Íñigo; Segarra, Javi; Jiang Wang, ÁngelaTechnical Note MN-407MarketingEl marketing de contenidos ha recibido mucha atención en un muy poco tiempo. Cada vez más empresas B2C y B2B lo practican y aseguran que les funciona. Pero esto ha provocado una sobrecarga de contenidos: cada vez es más difícil será hacerse notar y generar impacto. En esta nota técnica, los autores explican por qué el marketing de contenidos resulta tan atractivo para los marketers y cómo tu empresa debería abordarlo para crear contenidos impacta...Starting at €8.20
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Internet Marketing
Puig, Albert; Rocha e Oliveira, Paulo; García Pont, CarlosTechnical Note MN-370-EInformation Technologies, MarketingIn this technical note we explain what Internet marketing is, what it is used for, and how it is done. The note covers a wide variety of subjects, but is broadly in two parts. The first, more theoretical part explains why the Internet is a good medium for marketing. The second focuses on more practical issues, i.e., the things we must we know in order to do Internet marketing. To show that the Internet is a good marketing medium, we describe the ...Starting at €8.20