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Xiaoxiandun E-Commerce Co., Ltd: Strategic Innovation - Teaching Note
Haifen Lin, Miao HaiTeaching Note IVEY-W25216-EStrategyTeaching note for product W25215.Starting at €0.00
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Basmati House Supermart: Competing with the E-retail Channel
Jaydeep MukherjeeCase IVEY-9B20A068-EEntrepreneurship, Marketing, StrategyIn January 2020, the proprietor of Basmati House Supermart (BHS), a large grocery retail outlet in India, terminated a partner retailer contract with Springers, an online retail platform. The proprietor had an ancestral property, located in a high-footfalStarting at €8.20
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Audio Advice: From Retail to E-Tail - Teaching Note
Michael A. StankoTeaching Note IVEY-8B17A036-EMarketingTeaching note for product 9B17A036.Starting at €0.00
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Kuaishou: Developing a Livestreaming E-Commerce Business - Teaching Note
Wei Li, Junfeng Tian, Jianping Liang, Jing Chen, Hubert PunTeaching Note IVEY-W26401-EMarketing, StrategyTeaching note for product W26400.Starting at €0.00
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StoreKing: Reaching Rural Consumers with Assisted E-Commerce - Teaching Note
Sanal Kumar VelayudhanTeaching Note IVEY-8B20A066-EMarketingTeaching note for product 9B20A066.Starting at €0.00
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Tata Equity P/E Mutual Fund: Performance Measurement and Attribution
Gaurav Singh ChauhanExercise IVEY-9B18N025-EFinanceAs a typical investor in India, you sought to attain reasonable growth in her capital with adequate diversification and low volatility in returns. It was suggested that you consider investing in mutual funds in order to obtain diversified exposure to IndiStarting at €8.20
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Basmati House Supermart: Co-Operative Competition with an E-Retail Channel
Jaydeep MukherjeeCase IVEY-9B20A035-EEntrepreneurship, Marketing, StrategyIn July 2019, the owner of Basmati House Supermart (BHS), a grocery store, entered into a six-month agreement to become a partner outlet of a large online grocery retailer in India. During the first two months, BHS acquired many new customers and also increased its customers’ monthly purchase. However, the steep discounts and promotions used to attract customers to the business drove down the margins, while the customer churn rate increased. The ...Starting at €8.20
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Global Expansion: Pinduoduo's Cross-Border E-Commerce Initiative - Teaching Note
Hubert Pun; Wei Li; Jing ChenTeaching Note IVEY-W35265-EStrategyTeaching note for product W35264.Starting at €0.00
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Even Cargo: India's Women Only E-commerce Logistics Company - Teaching Note
Venkatesh Murthy, Amit Anand Tiwari, Samrat Gupta, Mahesh AgarwalTeaching Note IVEY-W24663-EStrategyTeaching note for product W24662.Starting at €0.00
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Basmati House Supermart: Competing with the E-retail Channel - Teaching Note
Jaydeep MukherjeeTeaching Note IVEY-8B20A068-EMarketingTeaching note for product 9B20A068.Starting at €0.00