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Afilent (E): Operaciones corporativas en tiempos de crisis
Altamirano, Juan José; Segarra, José AntonioCase M-1245Corporate Governance, FinanceDespués de tres años de negociaciones, con sus empresas inmersas en una profunda crisis sectorial y de pais, los grupos Afilent y SEM han llegado a un acuerdo para la integración de sus operaciones. Inesperadamente, en el último momento antes de la firma definitiva, el presidente del grupo SEM cuestiona la bondad de la operación y la ecuación de canje, enfrentándose a sus propios accionistas de referencia... El grupo Afilent debe decidir cómo pro...Starting at €5.74
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Counterfeits and E-Commerce: Why Even Build It?
Mani, Vidya; Thomas, Doug; Maiden, Stephen E.Case DARDEN-OM-1753-EService and Operations ManagementThis public-sourced case set in early 2021 examines the role counterfeiting has come to play in e-commerce, specifically at Amazon, which represents over one-third of the US online market. The case's protagonist is Amy Vega, who, along with Jason Larson, has cofounded a humidity-detection-device company with a product called the Hygro. Vega and Larson hope to sell the Hygro on leading e-commerce sites such as Amazon. But should they? Vega's res...Starting at €8.20
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El Coyote Mexican Cafe in the Wake of Proposition 8
Brian Richter; Anisha GeorgeCase IVEY-9B12M052-ELeadership and People Management, StrategyThe El Coyote Mexican Café, more commonly known as El Coyote, is a family-owned restaurant located in Los Angeles, California. The restaurant faced criticism from pro-gay rights activists after the manager (the daughter of the owner) made a personal donation to support California Ballot Proposition 8, which activists associated with the restaurant rather than the individual. The case transpires over an eight-day period from November 4, 2008, whic...Starting at €8.20
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Strategy Execution Module 8: Linking Performance to Markets
Simons, Robert L.Case HBS-117108-EStrategyThis module reading shows how to link profit plans and other performance measurement systems to both internal and external markets. Starting with the transfer of goods and services within a firm, the module discusses the different methods of designing traStarting at €8.20
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Tilt, 8. Knowing Who Your Competitors Are
Dawar, NirajBook Chapter HBS-0011BC-EMarketingTilt: Shifting Your Strategy from Products to Customers is an 11-chapter book published in 2013 by Harvard Business Review Press and written by Niraj Dawar, professor of marketing at the Ivey School of Business. The author presents his theory on how sustainable competitive advantage depends today on a company's ability to tilt, or shift, its business model from product innovation to value innovation. He explains that, unlike the traditional focus...Starting at €8.20
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The HBR Guide to Better Business Writing: 8. Be Relentlessly Clear
Garner, Bryan A.Book Chapter HBS-7744BC-EThe HBR Guide to Better Business Writing is a 21-chapter book written by Bryan A. Garner and published in 2013 by the HBR Press. The author presents strategies for developing and communicating a clear message, a model for the writing process, guidance on specific writing skills, techniques to engage the reader, and various forms of business communication. Includes examples and detailed suggestions. In Chapter 8, Be Relentlessly Clear (6 pages), t...Starting at €8.20
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BeatBox
Lacoursière R.; Nueno, Pedro; Semeniw, S.; Siroo J.; White N.Case E-8EntrepreneurshipUn grupo de jóvenes emprendedores, como parte de un curso de creación de empresas del Programa Master, elaboran un «business plan» para el lanzamiento de una nueva empresa, que fabricará y comercializará un innovador aparato reproductor de discos compactos de contenido personalizado. El proyecto mereció una mención especial en un concurso de planes de empresa, organizado por escuelas europeas en la London Business School en 1993. (Also available ...Starting at €8.20
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Chapter Eight: LIE #8 Work-life balance matters most
Buckingham, Marcus; Goodall, AshleyBook Chapter HBS-1039BC-EForget what you know about the world of work. You crave feedback. Your organization's culture is the key to its success. Strategic planning is essential. Your competencies should be measured and your weaknesses shored up. Leadership is a thing. These may sound like basic truths of our work lives today. But actually, they're lies. This provocative, inspiring book shows that there are some big lies--distortions, faulty assumptions, wrong thinking--...Starting at €8.20
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El facilitador en los grupos de mejora: Perfil, funciones e intervenciones
Rodríguez Porras, José MaríaTechnical Note FHN-311Leadership and People ManagementBreve descripción del perfil, de las funciones y de las intervenciónes más típicas de un facilitador en un grupo de mejora.Starting at €8.20
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Pfizer (A): El Proceso de Adquisición e Integración de Pharmacia en México
Leguizamón F.; Montonimago, Ivan; Urbina, DubraskaCase INCAE-11189El caso presenta los principales acontecimientos relacionados con la más grande adquisición del mercado farmacéutico mundial hasta el año 2003. La empresa Pfizer, número uno en el mundo estaba adquiriendo a Pharmacia (número 9), con la que tenía una alianza estratégica para consolidar su posición de liderazgo en la industria. Se ilustran todos los acontecimientos ocurridos en México relacionados con el proceso de integración y la elaboración de u...Starting at €8.20