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CJ E&M: Creating a K-Culture in the U.S.
Ofek, Elie; Kim, Sang-Hoon; Norris, MichaelCaso HBS-515015-EMarketingBuoyed by the success of K-pop music and K-drama television shows in Asian countries, Jay Lee, Chairman of the South Korean conglomerate CJ Group, believed that the time was ripe for taking Korean cultural content to the West. One initiative, carried out by the Group's Entertainment & Media (E&M) division, was a daylong fan convention, called 'KCON' , that was held in Irvine CA in October 2012 and which featured various Korean cultural elements, ...Desde 8,20 €
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Koita Foods
Applegate, Lynda M.; Ofek, Elie; Norris, MichaelCaso HBS-819001-EIniciativa emprendedoraIn 2018, Mustafa Koita, Founder and CEO of Dubai-based organic milk company Koita has to decide whether or not to pursue an investment from a potential competitor who is coming into his local market.Desde 8,20 €
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AmorePacific
Ofek, Elie; Herman, KerryCaso HBS-507070-EMarketingDescribes the dominant firm in the Korean cosmetics market up to the mid-2000s. Gives background on AmorePacific's historical evolution, its current brands, and the competition it faces from local and international players. Also provides information on the market structure and prominent channels of distribution.Desde 8,20 €
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TaKaDu, Teaching Note
Ofek, Elie; Preble, MatthewNota del Instructor HBS-514083-EMarketingTeaching Note for 514011.Desde 0,00 €
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Tencent: Combining Technology and Culture, Teaching Note
Ofek, ElieNota del Instructor HBS-521083-EMarketingTeaching note for case 521066.Desde 0,00 €
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TaKaDu
Ofek, Elie; Preble, MatthewCaso HBS-514011-EMarketingIn December 2012, Amir Peleg, founder and CEO of TaKaDu, reflected on how to position his young firm for the next fiscal year and beyond. The small Israeli startup had developed an innovative software system that used patented algorithms and statistical analysis to detect problems such as leaks, bursts, and faulty equipment within a water utility's infrastructure. Such problems caused significant water and energy loss at many utilities, led to se...Desde 8,20 €
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American Well: The DTC Decision, Teaching Note
Ofek, ElieNota del Instructor HBS-516025-EMarketingTeaching note for case 515032.Desde 0,00 €
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Kameda Seika: Cracking the US Market, Teaching Note
Ofek, ElieNota del Instructor HBS-518033-EMarketingTeaching note for case 517095.Desde 0,00 €
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Domaines Barons de Rothschild (Lafite): Plus ca change...
Goldberg, Ray A.; Segel, Arthur I; Ofek, Elie; Knoop, Carin-IsabelCaso HBS-913402-EFor centuries Lafite has been the most admired wine Estate in the world. How does Baron Eric de Rothschild protect this crown jewel in a conservative manner while DBR develops other Chateaux blending wine programs,and reaches out to new areas such as China and begins to take a more active interest in the world's number one market- the United States.Desde 8,20 €
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Speeding Ahead to a Better Place
Ofek, Elie; Wagonfeld, Alison BerkleyCaso HBS-512056-EMarketingIn mid-2008, Shai Agassi, CEO of Better Place, is in the midst of planning a paradigm shift in clean transportation. In an attempt to wean the world from using gasoline-powered vehicles, his company is playing the role of innovator and integrator for new vehicles, charging spots, and battery switch stations. The effort also requires aligning various parties, from governments to auto manufacturers to consumers. The fledgling company has made good ...Desde 8,20 €