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Case

AmorePacific

By Ofek, Elie / Herman, Kerry

Marketing

Describes the dominant firm in the Korean cosmetics market up to the mid-2000s. Gives background on AmorePacific's historical evolution, its current brands, and the competition it faces from local and international players. Also provides information on the market structure and prominent channels of distribution.

Collection: HBSP (USA)

Ref: HBS-507070-E

Format: PDF

Number of pages: 12

Publication Date: Apr 6, 2007

Language: English

Review date: Jun 3, 2008

Description

Year: 2005

Geographic Setting: Asia

Industry Setting: Cosmetics

AmorePacific

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AmorePacific

Description

AmorePacific

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