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Samsung: ¿hasta dónde arriesgar en innovación?
IESE InsightArtículo ART-2597Innovación y cambio, Liderazgo y Dirección de personasHace unos años Samsung decidió cambiar de estrategia y dejar de seguir a la competencia. Pero es más fácil decidirlo que hacerlo, como comprobó su equipo europeo de innovación en el desarrollo de tres nuevos productos. Henrik Werdelin, socio director de Prehype, Michael Boneham, director de Boneham Consulting y expresidente de Ford India, e Ignacio Aso, del área de desarrollo de negocio en Unify, aportan su punto de vista.Desde 8,20 €
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IESE Insight. Issue 10. Third Quarter 2011
IESE InsightRevista REV-10-EConocimiento y comunicación, Dirección estratégica, Economía, Finanzas, Innovación y cambio, Liderazgo y Dirección de personas, Marketing, Servicios y operacionesMauro F. Guillén and Esteban García-Canal highlight what managers of traditional, established MNCs can learn from their emerging market counterparts. Arnoud De Meyer considers the global innovation trends that have been heavily influenced by China, India and Southeast Asia. Francesc Prior and Javier Santomá take lessons from the banking sector to help all companies adapt their offer to the customers and circumstances of low-income segments. Alici...Desde 22,00 €
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Runaway Capitalism
Meyer, Christopher; Kirby, JuliaArtículo HBS-R1201C-EEconomíaCapitalism remains the most powerful, flexible, and robust system for driving broad-based prosperity and enhancing quality of life. But keeping capitalism on track will depend on our ability to rethink the priorities that guide everyone in the system, from entrepreneurs to regulators to investors. In particular we will need to throttle back the headlong pursuits of competition and ROE, and that process begins with recognizing them for what they a...Desde 8,20 €
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Royal Bhutan Airlines — Drukair
Ron MulhollandCaso IVEY-9B12A030-EDirección estratégica, MarketingThe chief executive officer of Royal Bhutan Airlines (Drukair) is concerned about growth and the seasonality of demand for Bhutan’s national airline. The Kingdom of Bhutan, with a population of approximately 700,000, is located east of Nepal between India and China (Tibet). It has recently embarked on a program of modernization, including a move to democracy and promotion of tourism. The tourism initiative is described as “high value, low volume,...Desde 8,20 €
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The Economics of Well-Being
Fox, JustinArtículo HBS-R1201D-EGross domestic product has long been the chief measure of national success. But there's been a lot of talk lately about changing that, from economists and world leaders alike. GDP is under siege for three main reasons. First, it is flawed even on its own terms: It misses lots of economic activity (unpaid household work, for example) and, as a single-number representation of vast, complex systems, is inevitably skewed. Second, it fails to account ...Desde 8,20 €
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Ana by Karma: One Scarf, One Hope
Lei Li; Sophie Fei ZhuCaso IVEY-9B17M062-EDirección estratégica, Iniciativa emprendedoraIn 2014, a Hong Kong-based chartered accountant inadvertently started a social enterprise called Ana by Karma. The initial intent of helping an illiterate Bhutanese woman soon evolved into a journey to empower women in Bhutan to use their creative talents to become financially independent. As a result of her own charming personality and communication skills, the chartered accountant mobilized a team of volunteers to promote scarves that were hand...Desde 8,20 €
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Lights, Camera, Collaboration!
IESE InsightArtículo ART-2155-EInnovación y cambioIndian actor Rahul Ravindran finds that working in creative teams requires a certain amount of interpersonal intuition and the ability to adapt to contrasting styles of direction. And thats before we even begin talking about mastering the dance steps.Desde 8,20 €
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Samsung: How Much Innovation Risk to Take?
IESE InsightArtículo ART-2597-EInnovación y cambioHenrik Werdelin (Prehype), Michael Boneham (Boneham Consulting, Ford India) and Ignacio Aso (Unify née Siemens Enterprise Communications) propose how to overcome the barriers that new ideas run up against inside large organizations, based on the case of Samsung's European Product Innovation Team trying to bring three new products to market.Desde 8,20 €
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Diving Into the New Innovation Landscape
De Meyer, ArnoudArtículo ART-2009-EInnovación y cambioToday when the business world asks where the next innovative product or process will come from, many people start looking East. Based on decades of interaction and interviews with privileged observers in Asia, the author starts by discussing four innovation trends that have been heavily influenced by the growing capabilities in the emerging economies of China, India and Southeast Asia. The sources of innovation have become much more dispersed, th...Desde 8,20 €
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Bhutan: Governing for Happiness
Reinert, Sophus A.; Humphrey, Thomas; Safran, BenjaminCaso HBS-715024-EEconomíaUnique among the world's countries, the Himalayan Kingdom of Bhutan had abandoned the traditional policy goal of increasing Gross Domestic Product (GDP) in favor of pursuing Gross National Happiness (GNH). Famously, Bhutan ranked highly on lists of the happiest countries in spite of a tumultuous history, a low life expectancy, a dismal literacy rate, a small and undiversified economy, and low GDP per capita. Everyone, it seemed, from tourists and...Desde 8,20 €