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Samsung: How Much Innovation Risk to Take?

Reference: ART-2597-E
Number of pages: 5
Geographic Setting: Corea del Sur; India
Publication Date: Sep 20, 2014
Source: IESE (España)
Type of Document: Article

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Description

Henrik Werdelin (Prehype), Michael Boneham (Boneham Consulting, Ford India) and Ignacio Aso (Unify née Siemens Enterprise Communications) propose how to overcome the barriers that new ideas run up against inside large organizations, based on the case of Samsung's European Product Innovation Team trying to bring three new products to market.

Keywords

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