IESE Insight. Issue 10. Third Quarter 2011

Mauro F. Guillén and Esteban García-Canal highlight what managers of traditional, established MNCs can learn from their emerging market counterparts. Arnoud De Meyer considers the global innovation trends that have been heavily influenced by China, India and Southeast Asia. Francesc Prior and Javier Santomá take lessons from the banking sector to help all companies adapt their offer to the customers and circumstances of low-income segments. Alicia García-Herrero identifies 10 emerging countries – or EAGLEs – likely to contribute more to global growth than the G7 average in the next 10 years. Alberto Ribera, Veit Etzold and Philipp Wackerbeck analyze how faith-based values have shaped some of the unconventional products and services that Islamic banks offer, and they highlight the challenges these banks face as they expand their presence to Western countries. Joan E. Ricart and Pablo Agnese discuss the risks and opportunities of offshoring, proposing six steps aimed at creating value, not just cutting costs. IESE Prof. Fabrizio Ferraro interviews Xavier Ybargüengoitia, the CEO of Estates & Wines of Moët Hennessy-Louis Vuitton (LVMH), the largest luxury goods conglomerate in the world, to uncork some global management tips from the wine industry. In our case feature, three executives examine Santander’s sponsorship of Formula One to debate the motors that drive sports sponsorship. And British protocol adviser Grant Simmonds shares from a career of organizing ceremonial events in London, to show the importance of protocol in smoothing the way for serious negotiations.