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Samsung: ¿hasta dónde arriesgar en innovación?
IESE InsightArtículo ART-2597Innovación y cambio, Liderazgo y Dirección de personasHace unos años Samsung decidió cambiar de estrategia y dejar de seguir a la competencia. Pero es más fácil decidirlo que hacerlo, como comprobó su equipo europeo de innovación en el desarrollo de tres nuevos productos. Henrik Werdelin, socio director de Prehype, Michael Boneham, director de Boneham Consulting y expresidente de Ford India, e Ignacio Aso, del área de desarrollo de negocio en Unify, aportan su punto de vista.Desde 8,20 €
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IESE Insight. Issue 10. Third Quarter 2011
IESE InsightRevista REV-10-EConocimiento y comunicación, Dirección estratégica, Economía, Finanzas, Innovación y cambio, Liderazgo y Dirección de personas, Marketing, Servicios y operacionesMauro F. Guillén and Esteban García-Canal highlight what managers of traditional, established MNCs can learn from their emerging market counterparts. Arnoud De Meyer considers the global innovation trends that have been heavily influenced by China, India and Southeast Asia. Francesc Prior and Javier Santomá take lessons from the banking sector to help all companies adapt their offer to the customers and circumstances of low-income segments. Alici...Desde 22,00 €
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Negotiating the Path of Abraham
Sebenius, James K.; Leary, KimberlynCaso HBS-912017-EThe Abraham Path Initiative board faces strategic and negotiating challenges in revitalizing a route of Middle East cultural tourism following Abraham's path 4000 years ago. The Path begins in the ancient ruins of Harran, in modern-day Turkey, where Abraham first heard the call to "go forth." It passes through some of the world's most revered cultural, historical, and holy sites, ending in the city of Hebron/AI-Khalil at the tomb of Abraham. With...Desde 8,20 €
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The Sri Lankan Health Crisis and the Middle Man
Stephen GraingerCaso IVEY-9B16M117-EDirección estratégica, Iniciativa emprendedoraIn 2015, many people in southwest Sri Lanka were experiencing severe health problems as a result of poor water sanitation, decaying pumps and pipes, and the resultant unsanitary water. With Sri Lanka’s dubious credit record and extremely poor economy, the country's government was unsure of how to raise the US$70 million that was required to build new sanitation plants and replace many aging pipes throughout the region. Would it have to accept the...Desde 8,20 €
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Lights, Camera, Collaboration!
IESE InsightArtículo ART-2155-EInnovación y cambioIndian actor Rahul Ravindran finds that working in creative teams requires a certain amount of interpersonal intuition and the ability to adapt to contrasting styles of direction. And thats before we even begin talking about mastering the dance steps.Desde 8,20 €
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Samsung: How Much Innovation Risk to Take?
IESE InsightArtículo ART-2597-EInnovación y cambioHenrik Werdelin (Prehype), Michael Boneham (Boneham Consulting, Ford India) and Ignacio Aso (Unify née Siemens Enterprise Communications) propose how to overcome the barriers that new ideas run up against inside large organizations, based on the case of Samsung's European Product Innovation Team trying to bring three new products to market.Desde 8,20 €
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Diving Into the New Innovation Landscape
De Meyer, ArnoudArtículo ART-2009-EInnovación y cambioToday when the business world asks where the next innovative product or process will come from, many people start looking East. Based on decades of interaction and interviews with privileged observers in Asia, the author starts by discussing four innovation trends that have been heavily influenced by the growing capabilities in the emerging economies of China, India and Southeast Asia. The sources of innovation have become much more dispersed, th...Desde 8,20 €
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John Keells Hotels in Sri Lanka: Building Brand Architecture
Sulakshana "Lulu" Raghavan; Ruchi GunewardeneCaso IVEY-9B19A028-EDirección estratégica, MarketingIn the summer of 2012, the president of the leisure sector of John Keells Hotels needed to discuss marketing strategies with his senior management team. The company was a well-known brand that operated Cinnamon Hotels and Resorts and Chaaya Hotels and Resorts in Sri Lanka and Maldives. Each of the two hotel brands catered to a different set of customers and offered different value propositions. After the terrorist conflict that had plagued Sri La...Desde 8,20 €
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Tea Leaf Trust: Providing More Than Education
Sheri LambertCaso IVEY-W31149-EDirección estratégica, MarketingTea Leaf Trust (TLT), a non-profit vocational training centre, worked to develop young students into emotionally resilient change agents within their Sri Lankan communities. TLT was proud that it equipped its students with the tools necessary to transform their surroundings in positive ways by dealing with the social issues they faced. Now, fourteen years since the company’s founding, Yadharshi Selvaraj, TLT’s co-lead, was assessing the advantage...Desde 8,20 €
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IESE Insight. Issue 15. Fourth Quarter 2012
IESE InsightRevista REV-36-EConocimiento y comunicación, Contabilidad y control, Dirección estratégica, Economía, Ética empresarial y Responsabilidad Social Corporativa, Finanzas, Iniciativa emprendedora, Innovación y cambio, Liderazgo y Dirección de personas, MarketingClaus Rerup (Richard Ivey School of Business) presents a framework for companies to improve their capability to pick up on signals that impending crises give off before they happen. The corporate communications consultant Alfonso González-Herrero looks at the key issues that companies must address, with forecasting and planning, in order to safeguard their reputations. IESE's José R. Pin provides a guide to help managers lead and communicate, so ...Desde 22,00 €