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Grupo de Empresas Fortuny (E)
Álvarez, E.; Tàpies, JosepCaso F-606FinanzasExplica cómo acabaron los acontecimientos que se describen en los casos (A), (B) y (C).Desde 5,74 €
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Random House: Shifting to E-Books in a Globalized World
Sarah Bickert; Volker Diestegge; Thorsten Knauer; Katja Möslang; Andrea Schroer; Friedrich SommerCaso IVEY-9B13M083-EDirección estratégicaThe publisher Random House, a fully owned subsidiary of the German family company Bertelsmann SE & Co. KgaA, faces significant changes in its markets and internal structure. While printed books have been the company’s core competence from its earliest years, with the advent of the Internet, customers, especially in the West, are beginning to prefer electronic books. Will printed books be completely replaced by digital ones, or will e-books remain...Desde 8,20 €
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Healy Hudson: e-Sourcing Solutions
Sachon, MarcCaso P-1019-EServicios y operaciones, Tecnologías de la informaciónBased in Munich, Bavaria, the company is a pioneer in the world of e-procurement. It has developed an online purchasing system for the Business-to-Business sector. In the fall of 2000 it is selling two e-commerce products: Impact Ordering and Impact Sourcing. The former is a simple electronic catalog ordering system; the latter is designed for the sourcing of complex goods.Desde 8,20 €
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Luis Arrese (E): Ana's Version
Gay, Francisco; Ribera, AlbertoCaso DPO-811-ELiderazgo y Dirección de personasThree years after the facts related in the Fernando Ruiz (D) case, the author had the chance to tell Ana, Fernando's wife, about the comments heard on various occasions during its discussion in different training programs for directors, about the role she had played in these events and what could be learned from it if seen from her point of view. Ana agreed to give her version, which she expressed during several interviews. The text of the case i...Desde 5,74 €
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Crescimento e Diversificação na Martifer
Caldart, Adrián A.Caso AESE-DG-A-886-PPDirección estratégicaO caso descreve o rápido processo de crescimento e diversificação internacional do portfólio de negócios levado a cabo pela empresa de origem portuguesa, Martifer. A Martifer, inicialmente uma empresa líder na península ibérica no negócio de estructuras metálicas, em apenas quatro anos converteu-se num actor relevante no sector das energias renováveis, com significativos investimentos nos negócios de energia eólica, solar y nos biocombustíveis em...Desde 8,20 €
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e-Clio
Pérez Castro, Carlos; de Toro, Juan ManuelCaso M-1119-EMarketingThe Clio product manager must submit a plan for the 2001 relaunch of the model, aimed at recovering the market share achieved the previous year while, at the same time, giving the Clio brand a younger image with its target audience.Desde 8,20 €
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Amazon and mybabyallergy.com: E-commerce Decisions for a Retail Start-Up
Jané, JoanCaso P-1172-EAnálisis de decisiones, Dirección estratégica, Marketing, Servicios y operacionesGoing on Amazon usually acts as a real spur for any firm's business, since sales tend to shoot up. But it is also true that it involves downsides that cannot be overlooked. Amazon, the undisputed leader in online sales of all kinds of products, has become a unique platform for the positioning and sales development of thousands of companies-especially for smaller firms, with a shorter track record or fewer resources available to promote their prod...Desde 8,20 €
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Costarsa (E)
Chiesa, Cosimo; Ruggeri F.Caso M-988MarketingLa creciente complejidad del mercado obliga a reorganizar la labor comercial especializando a los vendedores por canales y según el tamaño de los clientes. Una idea concreta es crear los "key-account" aunque se dude acerca de si deben depender directamente de la cabecera de la división o seguir despachando al Jefe de Zona.Desde 5,74 €
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Crescimento e Diversificação na Martifer - Teaching Note
Caldart, Adrián A.Nota del Instructor AESE-DG-A-886 TN-PPContabilidad y controlO caso descreve o rápido processo de crescimento e diversificação internacional do portfólio de negócios levado a cabo pela empresa de origem portuguesa, Martifer. A Martifer, inicialmente uma empresa líder na península ibérica no negócio de estructuras metálicas, em apenas quatro anos converteu-se num actor relevante no sector das energias renováveis, com significativos investimentos nos negócios de energia eólica, solar y nos biocombustíveis em...Desde 0,00 €
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Telefónica en Alemania (B). La compra de E-Plus
Lucas Chinchilla, Pablo, García de Castro, Antonio.,Lucas Tomás, Jose LuisCaso IIST-DGI-253Dirección estratégicaTras la salida a Bolsa de Telefónica Alemania en 2012, la compañía inició su andadura como una compañía cotizada. Poco tiempo después Telefónica Alemania anunciaba el acuerdo para adquirir E-Plus, la filial alemana de la compañía de telecomunicaciones holandesa KPN, con el objetivo de crear la principal compañía de telecomunicaciones del país. E-Plus era la mayor filial extranjera de KPN y el tercer operador de telefonía móvil en Alemania. ...Desde 5,74 €