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Case

e-Clio

By Pérez Castro, Carlos / de Toro, Juan Manuel

Marketing

The Clio product manager must submit a plan for the 2001 relaunch of the model, aimed at recovering the market share achieved the previous year while, at the same time, giving the Clio brand a younger image with its target audience.

Collection: IESE (España)

Ref: M-1119-E

Format: PDF

Publication Date: Mar 2, 2001

Language: English, Spanish

What material is included in this case:

Other supplements

Description

Year: 2000-2001

Geographic Setting: España

e-Clio

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e-Clio

What material is included in this case:

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e-Clio

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