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e-Clio
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Reference: M-1119-E
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Year: 2000-2001
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Geographic Setting: España
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Publication Date: Mar 2, 2001
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Source: IESE (España)
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Type of Document: Case
Description
The Clio product manager must submit a plan for the 2001 relaunch of the model, aimed at recovering the market share achieved the previous year while, at the same time, giving the Clio brand a younger image with its target audience.