Skip to the beginning of the images gallery

e-Clio

Pérez Castro, Carlos ; de Toro, Juan Manuel

Reference: M-1119-E
Year: 2000-2001
Geographic Setting: España
Publication Date: Mar 2, 2001
Source: IESE (España)
Type of Document: Case

Grouped product items
Format	Language	Reference	Use	Qty	Price
pdf	English	M-1119-E			As low as €8.20

You already have a subscription

To order please contact the person in charge of academic purchases in your university.

You'll be able to order once your profile has been validated.

Description

The Clio product manager must submit a plan for the 2001 relaunch of the model, aimed at recovering the market share achieved the previous year while, at the same time, giving the Clio brand a younger image with its target audience.

Keywords

Advertising Brands Communication Marketing