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Mormedi S.A.
Fité, Rosa María; Nueno, PedroCaso E-74Iniciativa emprendedoraEn junio de 2004, Mormedi, una empresa española inspirada en los estudios de diseño del norte de Europa, obtenía de nuevo beneficios gracias a una política agresiva de precios en España para asegurar el volumen de facturación, aunque su plan comercial se había dirigido también al mercado internacional, que pagaba hasta un 50% por los servicios de diseño. Las prioridades de Mormedi eran facturar y aumentar su notoriedad. La facturación del primer ...Desde 8,20 €
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Kubi Wireless (B)
Ghosh, Anindya; Fité, Rosa María; Nueno, PedroCaso E-87Iniciativa emprendedoraEl 15 de julio de 2005 era un día muy especial en la breve historia de KubiWireless. Por fin se había puesto en marcha el servicio WiFi en los aeropuertos de Madrid-Barajas y Barcelona-El Prat. Ésta era una importante victoria para Kubi, y el equipo directivo (véase esquema de la organización en el Anexo 1) tenía motivos para sentirse satisfecho. Era la culminación de cuatro años de perseverancia y trabajo duro. Los ingresos habían aumentado a bu...Desde 5,74 €
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Mormedi S.A.
Fité, Rosa María; Nueno, PedroCaso E-74-EIniciativa emprendedoraIn June 2004, Mormedi, a Spanish company modeled on the northern European design studios, was back in profit thanks to its aggressive pricing policy in Spain, although it had also directed its commercial plan towards the international market, which paid up to 50% more for design services. The company's priorities were to get more business, and develop a higher profile. It was earning more than they had the year before, but its margins were too lo...Desde 8,20 €
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Genetrix
Fité, Rosa María; Nueno, PedroCaso E-80-EFinanzas, Iniciativa emprendedoraGenetrix is a biotechnology company whose mission is to develop new methods of diagnosis and advanced treatments for currently incurable human diseases. It aims to become a leading biopharmaceutical group in molecular and regenerative medicine. At the time of the case, Genetrix is trying to raise ¿20 million from individual private investors or business angels to finance its two new business ventures: Biotherapix and Cellerix. Its managers have a...Desde 8,20 €
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Experiencia Jurídica
Fité, Rosa María; Nueno, PedroCaso E-86-EIniciativa emprendedoraExperiencia Jurídica was initially created to deliver second legal opinions online, but the poor market response forced the entrepreneur to abandon this idea and concentrate instead on web development for the legal community. Sales efforts did not generate the expected revenues, and in 2004 the company launched a line of professional yearbooks, which generated the company's first positive cash flow. Some time later, the company launched a line of...Desde 8,20 €
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Vivace Logística S.A. (II): Preparing Orders a la Carte
Fité, Rosa María; Nueno, PedroCaso E-95-EIniciativa emprendedora, Servicios y operacionesTwo businessmen found a logistics company with innovative services that allow them to offer their clients added value. The company grows fast, obliging them to take on new investments more quickly than they had foreseen, in order to absorb the growing demand. Despite not having funds available, the businessmen are able to pull it off.Desde 8,20 €
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Kubi Wireless (B)
Ghosh, Anindya; Fité, Rosa María; Nueno, PedroCaso E-87-EIniciativa emprendedoraJuly 15th 2005 was a red-letter day in the short history of KubiWireless. The WiFi service at Madrid Barajas and Barcelona El Prat airports had finally been launched. It was a big victory for Kubi, and the management team (see Exhibit 1 for the organizational chart) had reasons to be satisfied. It was the culmination of four years of hard work and perseverance. Revenues had grown at a fair clip over the previous year, and profitability was even c...Desde 5,74 €
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Soluziona: The Success of Entrepreneurial Initiative
Fité, Rosa María; Nueno, PedroCaso E-71-EIniciativa emprendedoraSoluziona was a consulting company belonging to the Unión Fenosa group; it had been formed from the merger of Unión Fenosa's service companies. With more than 8,000 employees, Soluziona was present in 28 countries on four continents. The crisis of 2002 had slowed its growth, but it had managed to remain profitable thanks to a cost optimization plan. During this same period, it had embarked on a business integration plan. The case is set in July 2...Desde 8,20 €
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Genetrix
Fité, Rosa María; Nueno, PedroCaso E-80Finanzas, Iniciativa emprendedoraGenetrix es una compañía biotecnológica comprometida con el desarrollo de nuevas formas de diagnóstico y terapias avanzadas para patologías humanas carentes de tratamiento eficaz. Su objetivo es convertirse en un grupo biofarmacéutico líder en medicina molecular y regenerativa. En aquel momento Genetrix trataba de conseguir 20 millones de euros de inversores privados individuales o "business angels" que le permitieran financiar sus dos nuevos pro...Desde 8,20 €
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Vivace Logística S.A. (II): Preparando pedidos a la carta
Fité, Rosa María; Nueno, PedroCaso E-95Iniciativa emprendedora, Servicios y operacionesDos emprendedores fundan una empresa de logística con servicios innovadores que les permiten aportar valor añadido a los clientes. El crecimiento de la empresa es grande y les obliga a afrontar más rápido de lo esperado nuevas inversiones que permitan para absorberlo. A pesar de que no disponen de fondos los emprendedores van siendo capaces de conseguirlo.Desde 8,20 €