Experiencia Jurídica

Experiencia Jurídica was initially created to deliver second legal opinions online, but the poor market response forced the entrepreneur to abandon this idea and concentrate instead on web development for the legal community. Sales efforts did not generate the expected revenues, and in 2004 the company launched a line of professional yearbooks, which generated the company's first positive cash flow. Some time later, the company launched a line of auto-related legal services under the name of AutoPlus. The priority in June 2005 was to grow these two business lines. In the yearbooks business, the aim was to identify new target groups, put together a good telephone sales team, and secure additional revenue. In the AutoPlus business, efforts would be concentrated on marketing, in the hope that the introduction of the new points system for drivers' licenses in Spain would bring in new customers.