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Games for rent in Teléfonos de Portugal
Chason R.; Valor Sabatier, JosepCaso SI-141-EConocimiento y comunicaciónThe case presents the dilemma facing the product manager in charge of the computer game service recently launched by Teléfonos de Portugal. Following an intense advertising campaign, sales have been minimal and the product manager is wondering why this is so and what he can do about it.Desde 8,20 €
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Fixing the Payment System at Alvalade XXI
O'Callaghan, RamónCaso SI-153-EServicios y operacionesThis case outlines the situation at the Alvalade XXI football stadium in Lisbon, with the planned introduction of an electronic payment system in the restaurant concessions. The system is based on networked technology to avoid using cash payments in all the stadiums's instalation.Desde 8,20 €
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European Integration: Meeting the Competitiveness Challenge
Porter, Michael E.; Ketels, Christian H.M.Caso HBS-714405-EDirección estratégicaThe case discusses the origins and development of the European Integration process from the post-war period up to 2007, focusing particularly on the efforts of the Lisbon-agenda under way since 2000 to enhance Europe's competitiveness. It discusses the different policy areas that have been approached at the European level over time, and provides background on the architecture of European institutions. The case enables students to understand how E...Desde 8,20 €
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Jerónimo Martins Agribusiness:From To Supermarket To Farm. Iinstructor Note
Villafuerte Martin, Antonio;Nota del Instructor IIST-MITN-149-E-EDirección estratégicaTeaching Note for product MI-149-EDesde 0,00 €
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eConstroy - An electronic buying platform for the construction sector
Mira Delgado, Bernardo; Ramalho J.; Ribeiro, PaulaCaso AESE-P-A-594(I)-EDirección estratégicaThe case presents the first years of Econstroi, an electronic trade platform born in 2000, a short time before the fall of NASDAQ which marked the bursting of the digital bubble. The case describes what happened since its launching until the end of 2004, and mentions the problems the management team presented to the shareholders in the annual general meeting for that year. This platform was launched by a group of some of the main Portuguese const...Desde 8,20 €
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MobiComp (B): The Way of the Innovator
Sosna, Marc; Darsch, Dave; Prats, Mª JuliaFocused Case EFC-17-EIniciativa emprendedora, Innovación y cambio, Tecnologías de la informaciónThis case B cannot be taught as a stand-alone case, but is a direct continuation of the FocusCase "BrapoTech(A): Building to Scale" [EFC-4-E]. This second part illustrates the strategic decisions the firm took with regard to the challenges outlined in Case A, which were mainly around switching from developing more customized solutions to a stand-alone product company and reducing their scope from different industries to only one. In this case, th...Desde 8,20 €
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Iberostar: Wave of Change: A Family Business Face to Face With a Global Problem
de Ros, María del Mar; San Román, Elena; Prats, Mª JuliaCaso E-223-EIniciativa emprendedoraDuring the World Travel Market (WTM), held on November 5 and 6 in London, the Wave of Change movement, promoted by Iberostar Group, received the highest award at the International Travel & Tourism Awards in the category, "Outstanding contribution to the travel & tourism industry" It also garnered the prestigious WTM World Responsible Tourism Award, for which it won the prize for "Best for reducing plastic waste" However, the company had not propo...Desde 8,20 €
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Jerónimo Martins Agribusiness: From to Supermarket to Farm
Villafuerte Martin, Antonio;Caso IIST-MI-149-E-EDirección estratégicaJerónimo Martins Agro-Alimentar (JMA) was a new business unit oriented towards dairy, cattle and aquaculture production that the Portuguese food distribution group Jerónimo Martins was developing in March 2015. It was in line with the Group’s top management strategy of backward integration into the primary sector, aimed at securing its supply needs of some products by 2020. However, the 2015 acute price crisis in the European dairy industry made ...Desde 8,20 €
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Fugesa Portuguesa
Murillo de Araoz J. F.; Torres R.; Baucells Alibés, ManelCaso AD-275-EAnálisis de decisiones, EconomíaA fast food chain has to design an optimal expansion plan of franchises in a new market. The case sets the stage to model this situation using integer programming. The situation includes constraints of a financial, human resources and strategic nature. In particular, the financial constraints limit the negative magnitude of both the annual and the cumulative cash flows.Desde 8,20 €
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PT Multimédia.com
Rahnema Alavi, AhmadCaso F-705-EFinanzasThis case describes the IPO of PT Multimédia.com (PTM.com), a subsidiary of Portugal Telecom, in June 2000. According to the weekly newspaper "O Independente", institutional investors had voiced serious reservations about the widely disparate valuations put forward by the institutional tranche's global coordinators, which ranged between 10 and l.l billion euros. The case provides an opportunity for students to analyze a number of issues related t...Desde 8,20 €