MobiComp (B): The Way of the Innovator

Description

This case B cannot be taught as a stand-alone case, but is a direct continuation of the FocusCase "BrapoTech(A): Building to Scale" [EFC-4-E]. This second part illustrates the strategic decisions the firm took with regard to the challenges outlined in Case A, which were mainly around switching from developing more customized solutions to a stand-alone product company and reducing their scope from different industries to only one. In this case, the TelCo-industry for which the firm developed a product suite in the mobile space. This Case B describes the companies development and internationalization over several years until the firm achieves a very successful exit to Microsoft, which was the first acquisition Microsoft did in Portugal.

Learning Objective

1. To understand the interplay between fast and significant industry developments and the need for focus in rapidly growing industries. 2. To understand how to manage innovative technology products in highly uncertain markets: a) to explore strategic reorientation with regard to products, markets, and clients; b) the challenges of moving to a product-only strategy; c) to explore what it means growing and internationalizing without funding in a high-growth market.

Related Documents

• BrapoTech (A): Building to Scale: A small mobile solutions company must decide how to select a smart global destination
• BrapoTech (A): diseñando una estratégia de nacimiento: Una joven empresa de soluciones para telefonía móvil debe decidir cómo globalizarse de forma inteligente
• Dynamic Focused Case Collection on Growth Challenges - Teaching Note

Keywords

Growth strategy Internationalization New Technologies Product development Technology management