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Samsung: ¿hasta dónde arriesgar en innovación?
IESE InsightArtículo ART-2597Innovación y cambio, Liderazgo y Dirección de personasHace unos años Samsung decidió cambiar de estrategia y dejar de seguir a la competencia. Pero es más fácil decidirlo que hacerlo, como comprobó su equipo europeo de innovación en el desarrollo de tres nuevos productos. Henrik Werdelin, socio director de Prehype, Michael Boneham, director de Boneham Consulting y expresidente de Ford India, e Ignacio Aso, del área de desarrollo de negocio en Unify, aportan su punto de vista.Desde 8,20 €
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IESE Insight. Issue 10. Third Quarter 2011
IESE InsightRevista REV-10-EConocimiento y comunicación, Dirección estratégica, Economía, Finanzas, Innovación y cambio, Liderazgo y Dirección de personas, Marketing, Servicios y operacionesMauro F. Guillén and Esteban García-Canal highlight what managers of traditional, established MNCs can learn from their emerging market counterparts. Arnoud De Meyer considers the global innovation trends that have been heavily influenced by China, India and Southeast Asia. Francesc Prior and Javier Santomá take lessons from the banking sector to help all companies adapt their offer to the customers and circumstances of low-income segments. Alici...Desde 22,00 €
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Africa: A Crucible for Creativity
Leke, Acha; Yeboah-Amankwah, SafArtículo HBS-R1806J-EHow many companies in Africa earn annual revenues of $1 billion or more? Most global executives guess there are fewer than a hundred; many answer "zero." The reality? Four hundred such companies exist--and they are, on average, faster growing and more profitable than their global peers. There's an unexpected side effect of this growth burst: Africa has become a test lab for global innovation. If your offering is cost-effective and robust enough...Desde 8,20 €
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Congo River Basin Project: Role for Dr. Campos
McGinn, Kathleen L.; Kolb, Deborah M.; Acosta, Anne Starks; Hammer, Cailin B.Caso HBS-909040-EThe director of a research coalition and the founder/coordinator of an NGO consortium meet to discuss the possibility of jointly drafting a proposal for an integrated research and development project in the Congo River basin. Approved projects will receive an annual operating budget of $2 million. Together they must develop a joint plan for how the money should be spent.Desde 8,20 €
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Congo River Basin Project: Role for Dr. Beni
McGinn, Kathleen L.; Kolb, Deborah M.; Hammer, Cailin B.; Acosta, Anne StarksCaso HBS-909041-EThe director of a research coalition and the founder/coordinator of an NGO consortium meet to discuss the possibility of jointly drafting a proposal for an integrated research and development project in the Congo River basin. Approved projects will receive an annual operating budget of $2 million. Together they must develop a joint plan for how the money should be spent.Desde 8,20 €
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Pursue Your Dream or Move On (HBR Case Study)
Reinert, Sophus A.Artículo HBS-R2002X-EA young social entrepreneur must decide whether to stick with her struggling start-up--a tomato paste company based entirely in Nigeria--or go to work for an investment group that funds small businesses in Africa. Where would she have the most impact? This fictional case study by Sophus A. Reinert features expert commentary by Acha Leke and Mira Mehta. For teaching purposes, this is the case-only version of the HBR case study. The commentary-onl...Desde 8,20 €
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Pursue Your Dream or Move On (Commentary for HBR Case Study)
Reinert, Sophus A.Artículo HBS-R2002Z-EA young social entrepreneur must decide whether to stick with her struggling start-up--a tomato paste company based entirely in Nigeria--or go to work for an investment group that funds small businesses in Africa. Where would she have the most impact? This fictional case study by Sophus A. Reinert features expert commentary by Acha Leke and Mira Mehta. For teaching purposes, this is the commentary-only version of the HBR case study. The case-onl...Desde 8,20 €
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Pursue Your Dream or Move On? (HBR Case Study and Commentary)
Reinert, Sophus A.Artículo HBS-R2002M-EConocimiento y comunicaciónA young social entrepreneur must decide whether to stick with her struggling start-up--a tomato paste company based entirely in Nigeria--or go to work for an investment group that funds small businesses in Africa. Where would she have the most impact? This fictional case study by Sophus A. Reinert features expert commentary by Acha Leke and Mira Mehta. This HBR Case Study includes both the case and the commentary. For teaching purposes, this rep...Desde 8,20 €
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Lights, Camera, Collaboration!
IESE InsightArtículo ART-2155-EInnovación y cambioIndian actor Rahul Ravindran finds that working in creative teams requires a certain amount of interpersonal intuition and the ability to adapt to contrasting styles of direction. And thats before we even begin talking about mastering the dance steps.Desde 8,20 €
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Samsung: How Much Innovation Risk to Take?
IESE InsightArtículo ART-2597-EInnovación y cambioHenrik Werdelin (Prehype), Michael Boneham (Boneham Consulting, Ford India) and Ignacio Aso (Unify née Siemens Enterprise Communications) propose how to overcome the barriers that new ideas run up against inside large organizations, based on the case of Samsung's European Product Innovation Team trying to bring three new products to market.Desde 8,20 €