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La transformación de Medellín: hacia una sociedad urbana más equitativa, innovadora y participativa
Duch, Ana Isabel; Ricart, Joan Enric; Berrone, PascualCaso SM-1681Dirección estratégica, Economía, Innovación y cambioA finales del siglo XX, Medellín (Colombia) era conocida por ser una de las ciudades más violentas y peligrosas del mundo, un paraíso para el narcotráfico y un centro de pobreza, desigualdad y exclusión social. Sin embargo, en menos de dos décadas, ha sido capaz de transformarse en un modelo de intervención urbanística, resiliencia social y una de las economías metropolitanas de más rápido crecimiento en Latinoamérica. El exitoso cambio de imagen...Desde 8,20 €
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Sidewalk Toronto: Are Smart Cities the Future of Urban Development
Peiret, Clara; Berrone, Pascual; Ricart, Joan EnricCaso SM-1696-EDirección estratégica, Economía, Innovación y cambio, Tecnologías de la informaciónThe case describes Sidewalk Toronto project. It was a project first initiated by Waterfront Toronto in 2017 by issuing the request for proposal (RFP) on development of the Quayside area. Sidewalk Labs, which is a subsidiary company of Alphabet Inc. and a sister company of Google, won the bid in 2017. The Master Innovation Development Plan (MIDP) was created in 2019 through conversations with over 21,000 Torontonians and aimed to be an innovative ...Desde 8,20 €
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Creating a Cluster around a Clown: The Montreal Circus Cluster (C)
Berrone, Pascual; Blázquez, María Luisa; Diego, Enrique deCaso SM-1599-EDirección estratégica, Innovación y cambioThe case describes the late developments of the circus cluster in Montreal. By 2007 an active community had been organized around the circus in Montreal, including forty circus companies, twenty schools, several production agencies and social-change organizations as well as hundreds of professional circus artists. The circus had also created an entire industry of specialized services including presenters, administrators, riggers, suppliers, techn...Desde 5,74 €
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Creating a Cluster around a Clown: The Montreal Circus Cluster (A)
Berrone, Pascual; Blázquez, María Luisa; Diego, Enrique deCaso SM-1597-EDirección estratégica, Innovación y cambioThe case examines the situation of Cirque du Soleil in its early years. Despite initial success, Guy Laliberté, founder and CEO of Cirque du Soleil, is facing a number of challenges, including aspects such as increasing competition, access to the pool of talent, location and growth. All of these elements are in Laliberté's mind just before meeting with Jean Doré, the mayor of Montreal. Laliberté thinks that it will be a great opportunity to ask f...Desde 8,20 €
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Creating a Cluster around a Clown: The Montreal Circus Cluster (B)
Berrone, Pascual; Blázquez, María Luisa; Diego, Enrique deCaso SM-1598-EDirección estratégica, Innovación y cambioThe case addresses the incipient steps that the government of Quebec is taking toward supporting a circus cluster in the region. Unlike other cluster cases in which the focus is on the cost-benefit analysis of relocating existing companies in a given geographical area, this case takes a different approach, looking at the creation of a cluster "from scratch." This case describes the "growing pains" of cluster formation.Desde 5,74 €
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OpenAI and the Large Language Model Market
Samila, Sampsa; Berrone, PascualCaso SM-1742-EDirección estratégica, Ética empresarial y Responsabilidad Social Corporativa, Innovación y cambioThis case study centers on Sam Altman, the CEO of OpenAI, as he faces critical decisions regarding the company's future direction in the rapidly growing large language model (LLM) market. With the success of GPT-4, OpenAI became a prominent player in the industry, and Altman must develop a comprehensive strategy to maintain this position while navigating a complex array of challenges. The case explores key issues such as competitive dynamics, fos...Desde 8,20 €
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OpenAI and the Large Language Model Market - Teaching Note
Samila, Sampsa; Berrone, Pascual; Sastre Boquet, IsaacNota del Instructor SMT-144-EDirección estratégica, Ética empresarial y Responsabilidad Social Corporativa, Innovación y cambioThe case study centered on Sam Altman, the CEO of OpenAI, as he faced critical decisions regarding the company's future direction in the rapidly growing large language model (LLM) market. With the success of GPT-4, OpenAI became a prominent player in the industry, and Altman had to develop a comprehensive strategy to maintain this position while navigating a complex array of challenges. The case explored key issues such as competitive dynamics, f...Desde 0,00 €
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Medellín's Transformation: Towards a More Equitable, Innovative and Participatory Urban Society - Teaching Note
Ricart, Joan Enric; Berrone, Pascual; Duch, Ana IsabelNota del Instructor SMT-127-EDirección estratégica, Economía, Innovación y cambioBy the end of the 20th century, Medellín was known for being one of the most violent and murderous cities in the world, a haven for drug trafficking, and a hub of poverty, inequality and social exclusion. However, in less than two decades, Medellín has been able to transform itself into a model of urban planning intervention, social resilience, and one of the fastest growing urban economies in Latin America. The citys successful makeover has bee...Desde 0,00 €
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Vancouver: The Challenge of Becoming the Greenest City
Berrone, Pascual; Ricart, Joan Enric; Blázquez, María LuisaCaso SM-1612-EDirección estratégica, Economía, Innovación y cambioThe case describes the Greenest City 2020 Action Plan that the City of Vancouver formally launched in 2011 and whose aim is to make Vancouver the greenest city on the planet. Gregor Robertson, mayor of Vancouver, is the main champion of the ambitious strategic plan. While he has had past success as a social entrepreneur and has implemented several green urban initiatives in his role as mayor, he struggles with some areas and aspects of the plan. ...Desde 8,20 €
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Medellíns Transformation: Towards a More Equitable, Innovative and Participatory Urban Society
Duch, Ana Isabel; Ricart, Joan Enric; Berrone, PascualCaso SM-1681-EDirección estratégica, Economía, Innovación y cambioBy the end of the 20th century, Medellín (Colombia) was known for being one of the most violent and murderous cities in the world, a haven for drug trafficking, and a hub of poverty, inequality, and social exclusion. However, in less than two decades, Medellín has been able to transform itself into a model of urban planning intervention, social resilience, and one of the fastest-growing urban economies in Latin America. The city's successful make...Desde 8,20 €