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Chick-fil-A: Sandwiches and cultural wars (B)
de la Cierva, Yago; Notario, EduardoCaso DPO-736-EConocimiento y comunicación, Dirección estratégica, Ética empresarial y Responsabilidad Social Corporativa, Liderazgo y Dirección de personasThe American fast-food chain Chick-fil-A suffered several boycotts promoted by LGTBQ+ organizations after the CEO's public comments regarding his religious background and because of the company's financial support to organizations lobbying against legal recognition of same-sex marriage. The following years, the company kept growing and, at the same time, its reputation was affected. What to do next?Desde 5,74 €
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Disney World and the Alligators (B)
García Guillén, Carlos; Pacheco Barceló, Leyre; Rodríguez Medina, Ignacio; Sastre Ortega, Ana; de la Cierva, YagoCaso DPO-738-EConocimiento y comunicación, Gobierno corporativo, Liderazgo y Dirección de personasDisney World resort in Orlando, USA, suffered a crisis when a toddler was taken by an alligator and disappeared inside a pond. The event happened when the senior management was in Shanghai for the inauguration of the new thematic park in China.Desde 5,74 €
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The Boeing 737 MAX: People Before Profits
de la Cierva, Yago; Villegas, CarolinaCaso DPO-739-EConocimiento y comunicación, Dirección estratégica, Liderazgo y Dirección de personasIn March 2019, the second fatal crash of a Boeing 737 MAX, the renewed model of the best-selling aircraft in history, triggered an unprecedented corporate crisis for the American aeronautics giant. The case reviews Boeing's response and the reactions of various stakeholders (victims, customers, employees, regulators, the media), from the time of the accident until the company's decision to withdraw the model in November 2020.Desde 8,20 €
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Religion and education clash at Hamline University (B)
de la Cierva, Yago;Caso DPO-841-EConocimiento y comunicación, Gobierno corporativo, Liderazgo y Dirección de personasIn October 2022, during an art history class at Hamline University in St. Paul, Minnesota (United States), a professor showed a 16th-century Persian illustration depicting the Prophet Muhammad. One of the students in the course, who was the president of the campus Muslim Student Association, was offended and protested. This case study encompasses the evolution of the complaint, the rectorate's decisions on the matter, and the reactions of various...Desde 5,74 €
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Chick-fil-A: Sandwiches and cultural wars (A)
de la Cierva, Yago; Notario, EduardoCaso DPO-735-EConocimiento y comunicación, Dirección estratégica, Ética empresarial y Responsabilidad Social Corporativa, Liderazgo y Dirección de personasThe American fast-food chain Chick-fil-A suffered several boycotts promoted by LGTBQ+ organizations after the CEO's public comments regarding his religious background and because of the company's financial support to organizations lobbying against legal recognition of same-sex marriage. The following years, the company kept growing and, at the same time, its reputation was affected. What to do next?Desde 8,20 €
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Chick-fil-A: Sandwiches and Culture Wars (A and B) - Teaching Note
de la Cierva, YagoNota del Instructor DPOT-115-EConocimiento y comunicación, Dirección estratégica, Ética empresarial y Responsabilidad Social Corporativa, Liderazgo y Dirección de personasThe American fast-food chain Chick-fil-A suffered several boycotts promoted by LGTBQ+ organizations after the CEO's public comments regarding his religious background and because of the company's financial support to organizations lobbying against legal recognition of same-sex marriage. The following years, the company kept growing and, at the same time, its reputation was affected. What to do next?Desde 0,00 €
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Campuses as "Hunting Grounds": Documenting the Sex Assault Crisis at American Universities
Guzik, Paulina; de la Cierva, YagoCaso DPO-784-EConocimiento y comunicación, Ética empresarial y Responsabilidad Social Corporativa, MarketingLast decade, the number of sexual assaults in American campuses reached a peak, to the point that President Barak Obama spoke of a "national crisis". The case collects four episodes that happened in four different campus of prestigious universities, in order to get a better picture of how stakeholders react, and how university administration should respond.Desde 8,20 €
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Monsanto and the National University of Córdoba (C): The Price of a Bad Reputation: The Resolution
Fitz Herbert, Arturo; de la Cierva, YagoCaso DPO-800-EGobierno corporativoArgentina's agri-food sector experienced a boom starting 2011, and the country's arable land doubled in just five years. To meet the demand, Monsanto - the world's leading producer of genetically modified seeds and herbicides - decided to build a plant in the province of Córdoba and sign a collaboration agreement with the Faculty of Agricultural Sciences of the National University of Córdoba, the oldest and most prestigious academic institution i...Desde 5,74 €
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Religion and education clash at Hamline University (A): Academic freedom vs diversity and inclusion
; de la Cierva, YagoCaso DPO-840-EConocimiento y comunicación, Gobierno corporativo, Liderazgo y Dirección de personasIn October 2022, during an art history class at Hamline University in St. Paul, Minnesota (United States), a professor showed a 16th-century Persian illustration depicting the Prophet Muhammad. One of the students in the course, who was the president of the campus Muslim Student Association, was offended and protested. This case study encompasses the evolution of the complaint, the rectorate's decisions on the matter, and the reactions of various...Desde 8,20 €
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Monsanto and the National University of Córdoba (B): The Price of a Bad Reputation: The Business Perspective
Fitz Herbert, Arturo; de la Cierva, YagoCaso DPO-799-EGobierno corporativoArgentina's agri-food sector experienced a boom starting 2011, and the country's arable land doubled in just five years. To meet the demand, Monsanto - the world's leading producer of genetically modified seeds and herbicides - decided to build a plant in the province of Córdoba and sign a collaboration agreement with the Faculty of Agricultural Sciences of the National University of Córdoba, the oldest and most prestigious academic institution i...Desde 5,74 €