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Supplementary Case

Disney World and the Alligators (B)

By García Guillén, Carlos / Pacheco Barceló, Leyre / Rodríguez Medina, Ignacio / Sastre Ortega, Ana / de la Cierva, Yago

Knowledge and Communication Corporate Governance Leadership and People Management

Disney World resort in Orlando, USA, suffered a crisis when a toddler was taken by an alligator and disappeared inside a pond. The event happened when the senior management was in Shanghai for the inauguration of the new thematic park in China.

Collection: IESE (España)

Ref: DPO-738-E

Format: PDF

Number of pages: 13

Publication Date: Mar 18, 2021

Language: English, Spanish

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Description

Geographic Setting: Estados Unidos

Learning Objective

The discussion will focus on the following elements: What to do in an emergency situation; Crisis management principles and best practices; Role of the CEO in handling a crisis; value of prevention and issues management.

Disney World and the Alligators (B)

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Disney World and the Alligators (B)

What material is included in this case:

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Disney World and the Alligators (B)

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