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Doctor Music Networks
Bernal, J.; Palencia, LuisCaso ASN-27Tecnologías de la informaciónEn noviembre de 2000, una empresa incipiente de Internet debe decidir cómo gestionar su política de publicidad. Uno de los principales accionistas de la compañía aboga por contratar a un equipo de ventas, mientras que el otro prefiere subcontratar a una agencia especializada para que gestione la operación. Ambos tienen razones económicas y de interés personal que justifican su elección. El caso sirve para analizar y ponderar los diferentes criter...Desde 8,20 €
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Doctor Music Networks
Bernal, J.; Palencia, LuisCaso ASN-27-ETecnologías de la informaciónIn November 2000, an Internet start-up has to decide how to manage its advertising policy. One of the main shareholders of the company would prefer to hire a sales force, while the other would prefer to subcontract the operation to a specialized agency. Both have business and self-interested reasons for their choices. The case serves to analyze and weight different criteria and to asses risk in the highly volatile environment of Internet start-up...Desde 8,20 €
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Amusing Web Technologies
Rábago, Eduardo; Stein, GuidoCaso DPO-241Iniciativa emprendedora, Liderazgo y Dirección de personas, Tecnologías de la informaciónEn el verano de 2007, Amusing Web Technologies cumplía orgullosa el décimo aniversario de su creación, celebrando su relevante posición nacional con la superación de una cifra de ventas de ciento treinta millones de euros y los doscientos cincuenta empleados. A la vez, afrontaba un reto de crecimiento e internacionalización, con unas previsiones que mejoraban el ritmo histórico. En el momento de la compra de Mobile Enjotainment, la compañía adopt...Desde 8,20 €
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The Dragonfly Project: Team C: Google Employees
Giacomini, Aurélia; Serra Parri, Fernando; de la Cierva, YagoCaso DPO-789-EConocimiento y comunicación, Ética empresarial y Responsabilidad Social Corporativa, Tecnologías de la informaciónIn 2010, Google decided to suspend the version of its search engine that was operating in China, due to accusations of collusion with an authoritarian government, which censored searches based on ideological and political criteria. Eight years later, the American company - which had changed its name to Alphabet - began secret negotiations with the Chinese government, to return with a government-approved version known as the "Dragonfly Project." ...Desde 8,20 €
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Transformation at Telefónica: People as Drivers of Change
Quinn, Bernardo; Stein, GuidoCaso DPO-732-EDirección estratégica, Liderazgo y Dirección de personas, Tecnologías de la informaciónAfter the meeting, as the newly appointed global director of Human Resources, Bernardo Quinn, walked back to his office in the West 2 Building of the Telefónica District in Madrid, he thought about what role Human Resources should play in the changes that were coming. He thought that the effort it would take to mobilize a company the size of Telefónica would be enormous. They would have to take a close look at the planned talent agenda and the co...Desde 8,20 €
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The Dragonfly Project
Giacomini, Aurélia; Serra Parri, Fernando; De la Cierva Álvarez de Sotomayor, Santiago CarlosCaso DPO-783-EConocimiento y comunicación, Ética empresarial y Responsabilidad Social Corporativa, Tecnologías de la informaciónIn 2010, Google decided to suspend the version of its search engine that was operating in China, due to accusations of collusion with an authoritarian government, which censored searches based on ideological and political criteria. Eight years later, the American company - which had changed its name to Alphabet - began secret negotiations with the Chinese government, to return with a government-approved version known as the "Dragonfly Project." ...Desde 8,20 €
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The Dragonfly Project: Team G: The Chinese Embassy to the United States
Giacomini, Aurélia; Serra Parri, Fernando; de la Cierva, YagoCaso DPO-793-EConocimiento y comunicación, Ética empresarial y Responsabilidad Social Corporativa, Tecnologías de la informaciónIn 2010, Google decided to suspend the version of its search engine that was operating in China, due to accusations of collusion with an authoritarian government, which censored searches based on ideological and political criteria. Eight years later, the American company - which had changed its name to Alphabet - began secret negotiations with the Chinese government, to return with a government-approved version known as the "Dragonfly Project." ...Desde 8,20 €
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Recruit Holdings and the Ribbon Model
Miller, Paddy; Inami, HiromiCaso DPO-388-EConocimiento y comunicación, Liderazgo y Dirección de personas, Tecnologías de la informaciónListed on the Tokyo Stock Exchange since October 2014 with $13 billion in sales, Recruit Holdings had created and managed as many as 200 businesses and brands through separate operating divisions across Japan, the rest of Asia, Europe and the United States. The key business of Recruit was that it operated a number of platforms and services that provided client data and could be accessed by many users. But what made it work? What made it sustainab...Desde 8,20 €
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Innovación en la contratación pública en el sector salud (C): Cómo proporcionar mejores servicios con un presupuesto inferior en uno de los hospitales más importantes de Portugal
Valadares Tavares, L.; Gato Andeyro, P.; Pin Arboledas, José RamónCaso DPO-240Innovación y cambio, Liderazgo y Dirección de personas, Tecnologías de la informaciónEl caso C describe las diferentes etapas de implantación del cambio que siguieron, una vez aprobado el proyecto de licitación electrónica. También se resume en anexos las mejoras producidas después de un año de implantación con resultados espectaculares.Desde 5,74 €
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The Dragonfly Project: Team D: Shareholders and Financial Analysts
Giacomini, Aurélia; Serra Parri, Fernando; de la Cierva, YagoCaso DPO-790-EConocimiento y comunicación, Ética empresarial y Responsabilidad Social Corporativa, Tecnologías de la informaciónIn 2010, Google decided to suspend the version of its search engine that was operating in China, due to accusations of collusion with an authoritarian government, which censored searches based on ideological and political criteria. Eight years later, the American company - which had changed its name to Alphabet - began secret negotiations with the Chinese government, to return with a government-approved version known as the "Dragonfly Project." ...Desde 8,20 €