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Manchester Products: A Brand Transition Challenge (Spanish Version)
Quelch, John A.; Beckham, HeatherCaso HBS-410S21MarketingEn enero de 2005, Manchester Products Inc., líder desde hace mucho tiempo en mobiliario de oficina que sólo recientemente entró en el mercado de muebles para el hogar, muebles adquiridos División de Paul Logan (PLFD). La adquisición de PLFD hizo el Manchester líder del mercado instante en el mobiliario doméstico. Un factor clave en el valor de PLFD ha sido el nombre del fundador de la compañía - posiblemente el nombre de estreno en la moda de gam...Desde 8,20 €
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Metabical: Pricing, Packaging, and Demand Forecasting Recommendations for a New Weight Loss Drug, Teaching Note
Quelch, John A.; Beckham, HeatherNota del Instructor HBS-4184-EMarketingTeaching Note to 4183Desde 0,00 €
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Manchester Products: A Brand Transition Challenge
Quelch, John A.; Beckham, HeatherCaso HBS-4043-EMarketingWhen students have the English-language PDF of this Brief Case in a coursepack, they will also have the option to purchase an audio version. In January of 2005, Manchester Products Inc., a longtime leader in office furniture that only recently entered into the home furniture market, acquired Paul Logan's Furniture Division (PLFD). The acquisition of PLFD made Manchester an instant market leader in household furniture. A key factor in the value of...Desde 8,20 €
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Launching Krispy Natural: Cracking the Product Management Code
Cespedes, Frank V.; Beckham, HeatherCaso HBS-913574-EMarketingPemberton Products is a U.S. market leader in the cookie and bakery snacks segment of the sweet snack market. Looking to expand into the salty snack market, the company acquires Krispy Inc., a maker of salty snack crackers located in the southeastern U.S. To compete with premium cracker brands, Pemberton plans to reformulate and re-launch the Krispy brand as "Krispy Natural," which offers natural ingredients, improved taste, and revised packaging...Desde 8,20 €
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Pondering Price Promotion (Spanish version)
Quelch, John A.; Beckham, HeatherCaso HBS-410S12MarketingPrice Promotion, Pricing Policy, Consumer Marketing, Profitability Analysis, Retailing, Sales Promotion, Distribution Policy, Brand Equity, Trade Relations, CookwareDesde 8,20 €
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Peak Sealing Technologies' Product Line Extension Dilemma (Spanish version)
Dolan, Robert J.; Beckham, HeatherCaso HBS-916S04MarketingPeak Sealing Technologies (PST), a manufacturer of premium carton sealing tapes, stresses technological innovation as the company's core value. But when a new regional competitor introduces a less expensive and inferior product, PST is faced with a decision that could conflict with their values. Product manager Emma Taylor must decide if the company should augment its existing high-quality product line with a cheaper, less effective product to co...Desde 8,20 €
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Culinarian Cookware: Pondering Price Promotion
Quelch, John A.; Beckham, HeatherNota del Instructor HBS-4058-EMarketingTeaching Note for 4057.Desde 0,00 €
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Manchester Products: A Brand Transition Challenge, Teaching Note
Quelch, John A.; Beckham, HeatherNota del Instructor HBS-4044-EMarketingLarge, Brand Transition Teaching Note for 4043Desde 0,00 €
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Reliance Baking Soda: Optimizing Promotional Spending, Teaching Note
Quelch, John A.; Beckham, HeatherNota del Instructor HBS-4128-EMarketingTeaching Note to Briefcase 4128Desde 0,00 €
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In a Bind: Peak Sealing Technologies' Product Line Extension Dilemma, Teaching Note
Dolan, Robert J.; Beckham, HeatherNota del Instructor HBS-914534-EMarketingTeaching Note for Product #914533.Desde 0,00 €