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Culinarian Cookware: Pondering Price Promotion
Quelch, John A.; Beckham, HeatherNota del Instructor HBS-4058-EMarketingTeaching Note for 4057.Desde 0,00 €
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Manchester Products: A Brand Transition Challenge, Teaching Note
Quelch, John A.; Beckham, HeatherNota del Instructor HBS-4044-EMarketingLarge, Brand Transition Teaching Note for 4043Desde 0,00 €
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Reliance Baking Soda: Optimizing Promotional Spending, Teaching Note
Quelch, John A.; Beckham, HeatherNota del Instructor HBS-4128-EMarketingTeaching Note to Briefcase 4128Desde 0,00 €
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Harrington Collection: Sizing Up the Active-Wear Market, Teaching Note
Tedlow, Richard S.; Beckham, HeatherNota del Instructor HBS-3259-EMarketingTeaching Note for Product #3258.Desde 0,00 €
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In a Bind: Peak Sealing Technologies' Product Line Extension Dilemma, Teaching Note
Dolan, Robert J.; Beckham, HeatherNota del Instructor HBS-914534-EMarketingTeaching Note for Product #914533.Desde 0,00 €
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Clean Edge Razor: Splitting Hairs in Product Positioning, Teaching Note
Quelch, John A.; Beckham, HeatherNota del Instructor HBS-4250-EMarketingTeaching Note for 4249Desde 0,00 €
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Metabical: Positioning and Communications Strategy for a New Weight Loss Drug, Teaching Note
Quelch, John A.; Beckham, HeatherNota del Instructor HBS-4241-EMarketingTeaching note to case #4240.Desde 0,00 €
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Manchester Products: A Brand Transition Challenge
Quelch, John A.; Beckham, HeatherCaso HBS-4043-EMarketingWhen students have the English-language PDF of this Brief Case in a coursepack, they will also have the option to purchase an audio version. In January of 2005, Manchester Products Inc., a longtime leader in office furniture that only recently entered into the home furniture market, acquired Paul Logan's Furniture Division (PLFD). The acquisition of PLFD made Manchester an instant market leader in household furniture. A key factor in the value of...Desde 8,20 €
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Metabical: Pricing, Packaging, and Demand Forecasting Recommendations for a New Weight Loss Drug, Teaching Note
Quelch, John A.; Beckham, HeatherNota del Instructor HBS-4184-EMarketingTeaching Note to 4183Desde 0,00 €
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Launching Krispy Natural: Cracking the Product Management Code, Teaching Note
Cespedes, Frank V.; Beckham, HeatherNota del Instructor HBS-913575-EMarketingPemberton Products is a U.S. market leader in the cookie and bakery snacks segment of the sweet snack market. Looking to expand into the salty snack market, the company acquires Krispy Inc., a maker of salty snack crackers located in the southeastern U.S. To compete with premium cracker brands, Pemberton plans to reformulate and re-launch the Krispy brand as "Krispy Natural," which offers natural ingredients, improved taste, and revised packaging...Desde 0,00 €