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Metabical: Positioning and Communications Strategy for a New Weight Loss Drug, Teaching Note
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Reference: HBS-4241-E
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Year: 2008
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Number of pages: 12
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Geographic Setting: United States
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Publication Date: Jul 22, 2010
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Source: HBSP (USA)
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Type of Document: Teaching Note
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Industry Setting: Pharmaceuticals
Description
Teaching note to case #4240.