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Paack: Harnessing Data in the Logistics Industry
Zamora, Javier; Valor Sabatier, Josep; Sastre Boquet, IsaacCaso SI-213-EIniciativa emprendedora, Innovación y cambio, Tecnologías de la informaciónIn early 2021, Jan de Tienda, Chief Strategy and Data Officer (CSO/CDO) of Paack and Chief Executive Officer (CEO) Fernando Benito were discussing the next steps for the rapidly growing company, which was becoming more and more complex as it grew in scale. Paack was a parcel delivery company that allowed final customers to schedule their deliveries. This reduced the number of failed delivery attempts and resulted in more convenience and efficienc...Desde 8,20 €
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Indo Gives its Sales Force New Mobily Technology (B)
Almenar, E.; Comín, Marta; Sieber, SandraCaso SI-169-EConocimiento y comunicación, Innovación y cambio, Tecnologías de la informaciónAfter introducing a new sales system for glasses as a pilot program, Indo, an optical company, expanded the scope of its experiment to check the results. The case study describes how the sales personnel and clients accepted the change from a partially computerized system to one that was thoroughly computerized.Desde 5,74 €
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Indo Gives its Sales Force New Mobility Technology (A)
Almenar, E.; Comín, Marta; Sieber, SandraCaso SI-168-EConocimiento y comunicación, Innovación y cambio, Tecnologías de la informaciónIn 2006, Indo, an optics manufacturer, decided to change the working method of its sales division for glasses. Physical material was replaced with online information that facilitated the work of the sales personnel and ensured they always had the most up-to-date information. But the new system was not completely accepted by clients, who were used to touching the product. Even some members of the sales staff were wary about changing an effective w...Desde 8,20 €
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Running Healthcare With Blockchain: The Case of Estonia
Savic, Brana; Gregory, Robert Wayne; Rosenmöller, MagdaCaso SI-204-EInnovación y cambio, Tecnologías de la informaciónThe case "Running Health Care With Blockchain: The Case of Estonia" puts students in the shoes of Toomas Hendrik Ilves, the president of Estonia from 2006 to 2016. He was prompted to share his insights by his son Luukas Ilves, who was working at the Lisbon Council, a Brussels-based think tank and policy network on the digital single market and the future of Europe. Finland was preparing for its third European Union presidency beginning on July 1,...Desde 8,20 €
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Icelandair (E): COVID-19
Mitchell, Jordan; Sigurjonsson, Throstur Olaf; Berrone, PascualCaso SM-1703-EDirección estratégica, Gobierno corporativo, Innovación y cambioThis five-part case series considers Icelandair at a couple of key inflection points in its recent history. Case A, set in early 2017 on the airline's 80th anniversary, the airline is faced to question its strategy after its impressive seven-year run of dynamic growth and solid returns comes to a somewhat abrupt end due to extreme pricing competition and upward cost pressure. The case delves into the development of the airline and its "hybrid" bu...Desde 5,74 €
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Social Media in Baix Llobregat Hospital
Farré, Marçal; Valor Sabatier, JosepCaso SI-186-EInnovación y cambio, Tecnologías de la informaciónMr. Sánchez, manager of Baix Llobregat Hospital (HBLL), must make a decision regarding a colleague's proposal. It considers the use of new tools to enable interaction between patients and practitioners through online communities. Mr. Sánchez, as manager of the institution, is the person who has the authority to push through an initiative such as this.Desde 8,20 €
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Social Lending at Zopa.com
Mitchell, Jordan; Sieber, SandraCaso SI-163-EInnovación y cambio, Tecnologías de la informaciónZopa.com is the web's first lending exchange where individual borrowers and individual lenders can come together. Borrowers can access funds directly from other individuals instead of dealing with a bank. Since its launch in March 2005, Zopa's model of social lending had been the latest poster child for challenging traditional banks' business models. Despite the hype, many industry observers doubted that a direct model without intermediaries woul...Desde 8,20 €
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Android and iPhone: Ready for Business
Sieber, Sandra; Tatarinov, KatherineCaso SI-188-EInnovación y cambio, Tecnologías de la informaciónThis case analyzes the ongoing changes in the mobile industry with a specific focus on smartphones and tablets from the top four competitors in the market today. It compares the four strategies and analyzes the products from each competitor. The case goes on to outline the future trends and important technological developments that will affect this market in the future. The case is framed as a decision that needs to be made by a top partner in ch...Desde 8,20 €
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From Blockbuster to Netflix: The Evolution of the Home Entertainment Industry
Valor Sabatier, Josep; Tatarinov, KatherineCaso SI-201-EDirección estratégica, Innovación y cambio, Tecnologías de la informaciónThis case describes the evolution of the home entertainment industry in the United States, focusing on its two main players in the period 2000-2017: Blockbuster and Netflix. It follows the growth and success of Blockbuster as the leader in the video rental segment, the challenge of Netflix with its mail-in option and Blockbuster's inability to respond. Finally, it closes with Netflix's transition from a physical DVD rental company to its current ...Desde 8,20 €
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M-Pesa - Mobile Banking in Kenya
Sieber, Sandra; Lago, Alejandro; GO, TimothyCaso SI-192-EInnovación y cambio, Servicios y operaciones, Tecnologías de la informaciónM-Pesa is an innovative mobile-phone-based money transfer service from Safaricom, the largest mobile network operator in Kenya. M-Pesa allows users with a national ID card or passport to deposit, withdraw and transfer money to other users easily via SMS. Originating from the idea of using mobile technology to help customers make payments to microfinance institutions, M-Pesa had transformed itself into a nationwide money transfer service used by m...Desde 8,20 €