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From Blockbuster to Netflix: The Evolution of the Home Entertainment Industry

By Valor Sabatier, Josep / Tatarinov, Katherine

Innovation and Change Information Technologies

This case describes the evolution of the home entertainment industry in the United States, focusing on its two main players in the period 2000-2017: Blockbuster and Netflix. It follows the growth and success of Blockbuster as the leader in the video rental segment, the challenge of Netflix with its mail-in option and Blockbuster's inability to respond. Finally, it closes with Netflix's transition from a physical DVD rental company to its current business centered around streaming and original content.

Collection: IESE (España)

Ref: SI-201-E

Format: PDF

Number of pages: 13

Publication Date: Mar 23, 2018

Language: English

Description

Year: 2000-2017

Geographic Setting: Estados Unidos

Learning Objective

Highlight the difficulties of changing positioning strategies when a company focuses too much on its core competencies, disregarding the needs of the customers served.

From Blockbuster to Netflix: The Evolution of the Home Entertainment Industry

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From Blockbuster to Netflix: The Evolution of the Home Entertainment Industry

Description

Learning Objective

From Blockbuster to Netflix: The Evolution of the Home Entertainment Industry

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"From Blockbuster to Netflix: The Evolution of the Home Entertainment Industry"