Skip to the beginning of the images gallery

From Blockbuster to Netflix: The Evolution of the Home Entertainment Industry

Valor Sabatier, Josep ; Tatarinov, Katherine

Information Technologies, Innovation and Change, Strategy

Reference: SI-201-E
Year: 2000-2017
Number of pages: 13
Geographic Setting: Estados Unidos
Publication Date: Mar 23, 2018
Source: IESE (España)
Type of Document: Case

Grouped product items
Format	Language	Reference	Use	Qty	Price	Preview
pdf	English	SI-201-E			As low as €8.20	Preview

You already have a subscription

To order please contact the person in charge of academic purchases in your university.

You'll be able to order once your profile has been validated.

Description

This case describes the evolution of the home entertainment industry in the United States, focusing on its two main players in the period 2000-2017: Blockbuster and Netflix. It follows the growth and success of Blockbuster as the leader in the video rental segment, the challenge of Netflix with its mail-in option and Blockbuster's inability to respond. Finally, it closes with Netflix's transition from a physical DVD rental company to its current business centered around streaming and original content.

Learning Objective

Highlight the difficulties of changing positioning strategies when a company focuses too much on its core competencies, disregarding the needs of the customers served.

Keywords

Core competencies customer focus entertainment Film media TV Series