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    Indo Gives its Sales Force New Mobily Technology (B)

    Almenar, E. ; Comín, Marta ; Sieber, Sandra

    English , Spanish

    • Reference: SI-169-E

    • Number of pages: 2

    • Geographic Setting: España

    • Publication Date: May 23, 2008

    • Source: IESE (España)

    • Type of Document: Case

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    Description

    After introducing a new sales system for glasses as a pilot program, Indo, an optical company, expanded the scope of its experiment to check the results. The case study describes how the sales personnel and clients accepted the change from a partially computerized system to one that was thoroughly computerized.

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    Keywords

    Knowledge management Technological change Technology management